| 00:00:00 |
00:00:03 |
I'm Loic Le Meur and I’ll be
moderating this plenary session. |
| 00:00:04 |
00:00:07 |
And I’ve been asked to wait another
two minutes? We can go? |
| 00:00:08 |
00:00:09 |
Okay let’s go then.
So welcome everyone. |
| 00:00:09 |
00:00:15 |
I'm going to have the pleasure
to be your moderator today |
| 00:00:15 |
00:00:17 |
and we have an amazing group, |
| 00:00:18 |
00:00:24 |
social software leaders so if I may ask
from Peter who is here. |
| 00:00:24 |
00:00:28 |
We have Gina Bianchini
from Ning right there, |
| 00:00:29 |
00:00:32 |
Gina; George Colony
from Forrester Research, |
| 00:00:33 |
00:00:39 |
George; Reid Hoffman, LinkedIn; who is
the Chairman of the Board |
| 00:00:39 |
00:00:49 |
of Trustees of the…;
we have Mousa Musa here, |
| 00:00:50 |
00:00:53 |
a Global Changemaker
from the British Council |
| 00:00:53 |
00:00:59 |
and Global Changemaker from Iraq…;
Owen Van Natta from MySpace right here; |
| 00:01:00 |
00:01:06 |
and Don Tapscott who is the
Chairman of nGenera. Welcome. |
| 00:01:06 |
00:01:11 |
And so I'm the founder
of a company |
| 00:01:11 |
00:01:14 |
that’s called Seesmic
which covers |
| 00:01:14 |
00:01:15 |
most of all the social networks. |
| 00:01:16 |
00:01:17 |
So here’s the format of the session. |
| 00:01:18 |
00:01:23 |
We will hand every
we’ll have the social software leaders |
| 00:01:23 |
00:01:29 |
introduce in a few minutes what
they think of the three questions |
| 00:01:29 |
00:01:34 |
and mostly how are social
networks changing society, |
| 00:01:34 |
00:01:36 |
so that’s what we’re
talking about today. |
| 00:01:37 |
00:01:40 |
And we would like to have you
all share a few thoughts, |
| 00:01:40 |
00:01:41 |
a few minutes,
first room-wide |
| 00:01:42 |
00:01:46 |
and then we will break
into table conversations |
| 00:01:46 |
00:01:49 |
so every table will analyze those
three questions |
| 00:01:49 |
00:01:51 |
so let me give you three questions. |
| 00:01:51 |
00:01:53 |
How are social networks
changing in society? |
| 00:01:54 |
00:01:55 |
First question. |
| 00:01:55 |
00:01:59 |
We have a standing up table here. |
| 00:01:59 |
00:02:02 |
Yeah, you're a – so if there is another
table which is a virtual standing table. |
| 00:02:02 |
00:02:05 |
We have to tweet each other. |
| 00:02:05 |
00:02:06 |
You can tweet,
absolutely. |
| 00:02:07 |
00:02:10 |
What are the most important implications
and risks of society? |
| 00:02:10 |
00:02:14 |
So we also talk about the negative
aspects, that’s the second question. |
| 00:02:15 |
00:02:19 |
Again what are the most important
implications and risks for society? |
| 00:02:20 |
00:02:23 |
And the third question
is what should individuals |
| 00:02:24 |
00:02:26 |
and institutions,
what should we do, |
| 00:02:27 |
00:02:30 |
to leverage our social networks
in the future? |
| 00:02:30 |
00:02:34 |
So now is it changing society,
what are the most important implications |
| 00:02:34 |
00:02:37 |
and the risks
and what should we all do, |
| 00:02:37 |
00:02:41 |
including institutions, to make sure
that we leverage that power to change |
| 00:02:41 |
00:02:46 |
and improve the world rather than
run the risks that come? |
| 00:02:46 |
00:02:49 |
And so we will do that until 9:50,
that’s plenty of time, |
| 00:02:50 |
00:02:56 |
that’s actually two hours in total,
and at 9:50 I will ask every table, |
| 00:02:57 |
00:03:01 |
including the standing table too,
to report on your conversations. |
| 00:03:01 |
00:03:06 |
It can be the discussion leader
or you can get anyone at the table, |
| 00:03:06 |
00:03:09 |
it doesn’t have to be you read,
it can be anyone. |
| 00:03:10 |
00:03:15 |
And we will also…
with social software session, |
| 00:03:15 |
00:03:19 |
we also have plenty of questions
on the internet so we have a… computer |
| 00:03:20 |
00:03:23 |
which is Davos social
and we can see the tweets here, |
| 00:03:23 |
00:03:24 |
we’ll have a look at them,… |
| 00:03:25 |
00:03:29 |
That’s interesting software
you have around here. |
| 00:03:29 |
00:03:31 |
Thank you very much. |
| 00:03:32 |
00:03:33 |
It’s out of date… |
| 00:03:34 |
00:03:45 |
and we will also have Davos questions
from YouTube so Steve, |
| 00:03:45 |
00:03:48 |
where is Steve,
Steve is right there, |
| 00:03:48 |
00:03:50 |
he’s going to give us
so that we have a video going |
| 00:03:51 |
00:03:56 |
running on YouTube which will
where we ask people to have questions |
| 00:03:56 |
00:04:02 |
and participate also so we’ll have that
and probably run… as well. |
| 00:04:02 |
00:04:07 |
It can be from
any social software post as well. |
| 00:04:07 |
00:04:09 |
So that’s the plan for today,
first hour on the table, |
| 00:04:10 |
00:04:16 |
second on the – on room-wide
conversation with people in the internet. |
| 00:04:16 |
00:04:20 |
So with that I would like
to ask George Colony |
| 00:04:20 |
00:04:24 |
if you want to start sharing with us
what Forrester has |
| 00:04:25 |
00:04:28 |
for us in terms of social software. |
| 00:04:28 |
00:04:33 |
I should use the mike,
Loic? |
| 00:04:33 |
00:04:35 |
Oh by the way,
I should have simply said yes, |
| 00:04:35 |
00:04:41 |
we are – so we’re live also on the
internet so everything is on record, |
| 00:04:41 |
00:04:43 |
it’s coming from
that little computer here. |
| 00:04:43 |
00:04:45 |
Software quality is not the
best but it’s live,… |
| 00:04:46 |
00:04:50 |
Just to let you know that there are no
secrets here for two hours, |
| 00:04:50 |
00:04:51 |
everything is live. |
| 00:04:52 |
00:04:53 |
What’s the address to tweet? |
| 00:04:53 |
00:04:58 |
It’s – I’ll give it to you right now,
just go to /Davos… |
| 00:04:59 |
00:05:03 |
But we should use a mike,
right? |
| 00:05:03 |
00:05:05 |
Yes please. |
| 00:05:05 |
00:05:07 |
So I'm George Colony,
I'm the CEO of Forrester Research. |
| 00:05:08 |
00:05:14 |
How’s that?
Hear me? |
| 00:05:15 |
00:05:16 |
Yeah.
Great. |
| 00:05:16 |
00:05:18 |
So I'm George Colony,
I'm the CEO of Forrester |
| 00:05:19 |
00:05:21 |
and I’ve got the boring job
of giving you some data |
| 00:05:21 |
00:05:24 |
on the social networking world
to get it started. |
| 00:05:24 |
00:05:30 |
Of the 15 most trafficked sites in the
world 7 of them are social sites |
| 00:05:31 |
00:05:35 |
and if you wonder why Apple
is announcing the iPad… |
| 00:05:35 |
00:05:42 |
call it today we now spend between five
and six hours per day on media, that is, |
| 00:05:42 |
00:05:45 |
the second biggest human
activity after sleeping. |
| 00:05:47 |
00:05:51 |
So we are – we all understand
that we’re very social. |
| 00:05:51 |
00:05:56 |
Of the major social sites,
these is a measure |
| 00:05:56 |
00:05:59 |
of unique visitors:
Twitter’s got 25 million |
| 00:06:00 |
00:06:02 |
and that’s been flat
for about the last six months |
| 00:06:03 |
00:06:06 |
so that Twitter came up
to a really fast curve |
| 00:06:06 |
00:06:08 |
and has been flat;
Facebook has 130 million users, |
| 00:06:09 |
00:06:11 |
unique visitors per day
is again flat |
| 00:06:11 |
00:06:17 |
for the last six months; MySpace
is 50 to 60 unique visitors per day |
| 00:06:17 |
00:06:20 |
and that is down considerably
in the last six months; |
| 00:06:21 |
00:06:24 |
LinkedIn about 15 million
and that is up; |
| 00:06:24 |
00:06:28 |
and Ning about six million,
that’s down in the last six months. |
| 00:06:31 |
00:06:33 |
And that’s all… right? |
| 00:06:33 |
00:06:36 |
Yeah,
those are not Forrester numbers. |
| 00:06:36 |
00:06:44 |
Yeah and actually the…
as our two hours progress. |
| 00:06:45 |
00:06:48 |
The social networking
is far from ubiquitous, |
| 00:06:49 |
00:06:53 |
if you look at the United States,
the visit to social networking sites, |
| 00:06:54 |
00:06:56 |
at least daily,
is only 70% of online users, |
| 00:06:57 |
00:07:01 |
so 70% of online users
will consult a social site per day |
| 00:07:02 |
00:07:07 |
and that’s a sample
of about 5000 US online adults. |
| 00:07:07 |
00:07:14 |
And a very, very – this is of course
very different per age group |
| 00:07:14 |
00:07:20 |
so if you look at 18- to 24-year-olds,
27% of them will consult |
| 00:07:20 |
00:07:25 |
a social site everyday;
25- to 34-year-olds 24%; |
| 00:07:27 |
00:07:33 |
and then 35- to 44-year-olds 18%;
45- to 54-year-olds 12%; |
| 00:07:35 |
00:07:41 |
55- to 64-year-olds 9%; and 65
or older is 6%, so a very fast drop off. |
| 00:07:41 |
00:07:45 |
We are unable to do surveys
on individuals younger |
| 00:07:46 |
00:07:51 |
than 18 but we believe that in fact
that number is almost doubled |
| 00:07:51 |
00:07:53 |
for the young adult under 18.
Yeah, Mike? |
| 00:07:54 |
00:07:55 |
Does that include mobile for no? |
| 00:07:55 |
00:07:58 |
I’ll repeat the question,
does that include mobile or not? |
| 00:07:58 |
00:08:06 |
It does. and then my last bit of data
which is Europeans reading blogs, |
| 00:08:06 |
00:08:14 |
this is online Europeans, 54% will
frequently consult a blog in Europe; |
| 00:08:14 |
00:08:19 |
46% no, and at least daily
is only 12% in Europe, |
| 00:08:19 |
00:08:21 |
so the number is smaller than the US. |
| 00:08:24 |
00:08:28 |
And my last, last bit data is
this is customer interaction |
| 00:08:28 |
00:08:32 |
with retailers via social blogs,
we’re talking about Best Buy, |
| 00:08:33 |
00:08:40 |
the number of online consumers
consulting a corporate blog is only 1%, |
| 00:08:40 |
00:08:43 |
the trust level for the blogs
is actually quite low. |
| 00:08:43 |
00:08:48 |
However the number
of online consumers becoming a fan |
| 00:08:48 |
00:08:51 |
or following is approximately 8%. |
| 00:08:52 |
00:08:54 |
So a lot more followers
of corporate |
| 00:08:55 |
00:09:00 |
than there are individuals consulting
the blogs of corporations. |
| 00:09:01 |
00:09:06 |
So that’s my data to get it started,
I will say one thing before I sit down |
| 00:09:06 |
00:09:10 |
and that is that we believe that one
of the most important aspects of social, |
| 00:09:11 |
00:09:13 |
when it comes to corporations,
Forrester is in the business |
| 00:09:13 |
00:09:15 |
of primarily studying
how large corporations |
| 00:09:15 |
00:09:17 |
are affected by these trends,
we believe that a major trend |
| 00:09:17 |
00:09:23 |
will be called social stigma,
so you all know what’s social stigma, |
| 00:09:24 |
00:09:25 |
which is the idea
of the corporations |
| 00:09:26 |
00:09:29 |
will use social primarily
to improve their products. |
| 00:09:30 |
00:09:33 |
Sick stigma is the gradual improvement
or process to improve products. |
| 00:09:33 |
00:09:37 |
We believe that social will be used
by corporations to get feedback |
| 00:09:37 |
00:09:40 |
from their customers to improve
the price, we call that social stigma. |
| 00:09:41 |
00:09:42 |
So that’s will get it started. |
| 00:09:43 |
00:09:44 |
Very good. -Any questions? |
| 00:09:45 |
00:09:49 |
Any criticism?
- I don’t want any of that. |
| 00:09:50 |
00:09:52 |
Okay, that’s it.
- Okay, thank you. |
| 00:09:52 |
00:09:53 |
All right.
Thank you very much George. |
| 00:09:53 |
00:09:56 |
We’re glad to have those numbers. |
| 00:09:57 |
00:09:59 |
Reid Hoffman,
founder of LinkedIn, |
| 00:09:59 |
00:10:03 |
will now share with us his thoughts
about the social networks |
| 00:10:03 |
00:10:04 |
and changing society. |
| 00:10:04 |
00:10:07 |
I think the principal goal here is
to set up few… |
| 00:10:08 |
00:10:13 |
in the conversation we’re having
per table and then to the room |
| 00:10:13 |
00:10:17 |
and so as opposed to data,
I actually will be kind of closing |
| 00:10:17 |
00:10:18 |
some kind of framework
pertaining to this |
| 00:10:19 |
00:10:22 |
and since you never know what
the different level of expertise is, |
| 00:10:22 |
00:10:25 |
some of you might…
but my apologies. |
| 00:10:25 |
00:10:32 |
So part of what's going on in terms
of the whole – the social networking |
| 00:10:32 |
00:10:37 |
phenomena as part of what is frequently
referred to as the Web 2.0 trend. |
| 00:10:38 |
00:10:40 |
The weird thing about Web 2.0 is what
happens when every person |
| 00:10:41 |
00:10:46 |
has an identity online
and is a participant either in terms |
| 00:10:46 |
00:10:51 |
of sharing or publishing and what are
the applications that come out of that. |
| 00:10:52 |
00:10:54 |
There's a variety of applications,
at least three different areas, |
| 00:10:54 |
00:10:59 |
that are particularly interesting,
kind of social, media, and professional. |
| 00:10:59 |
00:11:03 |
Social is things like
when they're all sharing photographs |
| 00:11:03 |
00:11:08 |
or other things with a small group
of people, usually friends, family, |
| 00:11:08 |
00:11:12 |
some kind of trust group;
media is publishing |
| 00:11:13 |
00:11:15 |
to the world where essentially
every one is |
| 00:11:16 |
00:11:19 |
for instance everyone’s a journalist,
everyone’s a magazine |
| 00:11:19 |
00:11:25 |
and those sorts of things as a way
of establishing kind of a global channel; |
| 00:11:25 |
00:11:28 |
and then professional
is finding expertise |
| 00:11:28 |
00:11:30 |
and information
to solve professional tasks. |
| 00:11:31 |
00:11:37 |
And what the themes are
that the folks generally |
| 00:11:37 |
00:11:43 |
in social sites talk about is how do you
get kind of robust connections |
| 00:11:43 |
00:11:48 |
between people, how do you get
transparency of information |
| 00:11:48 |
00:11:53 |
and the people in order to be able
to solve these kinds of applications, |
| 00:11:53 |
00:11:57 |
whether it’s sharing or gaming
or finding channels of expertise, |
| 00:11:58 |
00:12:02 |
and then how do you facilitate
that in a way that essentially causes |
| 00:12:03 |
00:12:06 |
the entire system to do much
more informationally efficient. |
| 00:12:07 |
00:12:10 |
And it’s the ability for everyone
to be expressing identity |
| 00:12:11 |
00:12:14 |
and to be publishing
that allows for a very robust |
| 00:12:14 |
00:12:17 |
and rich information source
to be generated. |
| 00:12:17 |
00:12:21 |
And what you use on these friends’
lists or following lists or other kinds |
| 00:12:21 |
00:12:24 |
of things is a way
of configuring your own particular |
| 00:12:24 |
00:12:27 |
part of the space because obviously
when you have millions |
| 00:12:27 |
00:12:29 |
or hundreds of millions of people
participating in publishing, |
| 00:12:29 |
00:12:32 |
even if you wanted
to try to read everything, |
| 00:12:32 |
00:12:35 |
you wouldn’t manage to do it. |
| 00:12:35 |
00:12:39 |
And so when you think about
these questions in terms |
| 00:12:39 |
00:12:42 |
of whether the implications
I’ll say a few things |
| 00:12:43 |
00:12:44 |
they’ve been saying over
the years |
| 00:12:45 |
00:12:48 |
because I think it might be
particularly useful for this audience, |
| 00:12:49 |
00:12:52 |
I actually don’t think there's
much in the way of risks. |
| 00:12:52 |
00:12:58 |
One of the things I said a couple
of years ago in a magazine conference |
| 00:12:58 |
00:13:01 |
was that all the concerns
about privacy, |
| 00:13:01 |
00:13:06 |
this is my guess, she asked me
about this a couple of weeks ago, |
| 00:13:07 |
00:13:08 |
all these concerns about privacy
tend to be all people issues. |
| 00:13:09 |
00:13:11 |
If you actually look at most young
people using Facebook, etc, |
| 00:13:11 |
00:13:15 |
they put their cellphones on the profile,
and it may be a little less these days, |
| 00:13:15 |
00:13:21 |
but really where that more substantially
is a question of the value |
| 00:13:22 |
00:13:24 |
of being connected
and transparent is so high |
| 00:13:24 |
00:13:28 |
that the road bumps of kind
of privacy issues |
| 00:13:28 |
00:13:32 |
are much lower in actual
experience than people see it |
| 00:13:32 |
00:13:34 |
and that’s the reason
why it kind of trends that way. |
| 00:13:35 |
00:13:38 |
And so when we consider these questions,
the thing we should think about |
| 00:13:38 |
00:13:41 |
is how do you use the fact
that everyone’s present information |
| 00:13:41 |
00:13:44 |
and transparency and how do you get
a lot of benefit out of that |
| 00:13:45 |
00:13:48 |
with essentially diminished risk,
I think that would be a good frame |
| 00:13:48 |
00:13:50 |
and with that I’ll sit down
and pass the mike. |
| 00:13:51 |
00:13:52 |
All right.
Thank you, Reid. |
| 00:13:53 |
00:13:58 |
And so you can see also a few cameras
on the tables, these are not to be taken, |
| 00:13:59 |
00:14:04 |
these are to be used later on
so that we can record your thoughts |
| 00:14:05 |
00:14:08 |
on the second part of the session
and then tweet them |
| 00:14:08 |
00:14:11 |
and upload them on YouTube. |
| 00:14:11 |
00:14:13 |
Owen from MySpace,
Owen Van Natta, |
| 00:14:13 |
00:14:16 |
maybe – I think you have a few idas
to share with us especially |
| 00:14:17 |
00:14:18 |
under MySpace perspective. |
| 00:14:19 |
00:14:23 |
Sure.
Thank you. |
| 00:14:24 |
00:14:27 |
I generally agree with
a lot of the way that Reid |
| 00:14:27 |
00:14:31 |
has framed up what's happening
in the social web |
| 00:14:32 |
00:14:39 |
and my viewpoint is that the web
is increasingly becoming social, |
| 00:14:40 |
00:14:43 |
meaning that we’re going
to experience all the things |
| 00:14:44 |
00:14:46 |
that we do on the internet
with other people, |
| 00:14:46 |
00:14:51 |
this is very much like what exists
in the real world today, |
| 00:14:51 |
00:14:55 |
we want to go
and experience communications, |
| 00:14:56 |
00:14:58 |
media,
content with other people. |
| 00:14:59 |
00:15:02 |
The impact of this is essentially
having on society |
| 00:15:03 |
00:15:05 |
and then trying to frame
this up for discussion, |
| 00:15:06 |
00:15:09 |
if you think about
how the social web has evolved |
| 00:15:09 |
00:15:13 |
and of the elements that Reid talked
about in terms of identity |
| 00:15:13 |
00:15:16 |
and ability for people to publish
and communicate |
| 00:15:16 |
00:15:19 |
and have that all be part of the fabric
of your web experience |
| 00:15:20 |
00:15:25 |
as opposed to an experience
where you're consuming content |
| 00:15:25 |
00:15:27 |
and doing communications
in two separate actions. |
| 00:15:28 |
00:15:32 |
Really what I think what
that is doing is causing us |
| 00:15:32 |
00:15:37 |
to more efficiently be able to
consume media through other people |
| 00:15:37 |
00:15:40 |
as opposed to just through
a limited number of sources, |
| 00:15:40 |
00:15:43 |
whether it’s portals
or other new sources. |
| 00:15:44 |
00:15:46 |
I think the impact
that this is starting to have on media |
| 00:15:47 |
00:15:49 |
and you think
about some of the metrics |
| 00:15:49 |
00:15:52 |
that George shared with us
is that we’re finding increasingly |
| 00:15:52 |
00:15:55 |
that distribution of content
is happening much more |
| 00:15:55 |
00:16:02 |
through people as opposed to through
these destinations or portals. |
| 00:16:02 |
00:16:07 |
And the implication on society
is interesting in that I'm now able |
| 00:16:08 |
00:16:12 |
to engage in my media consumption,
in my content consumption |
| 00:16:12 |
00:16:15 |
with other people
that I never was able to before, |
| 00:16:15 |
00:16:19 |
much like the internet connected me
to people that I was never connected |
| 00:16:20 |
00:16:24 |
to in the real world
before the internet was available |
| 00:16:25 |
00:16:27 |
and email was so prevalent. |
| 00:16:27 |
00:16:31 |
And the way that we are thinking
about this at MySpace |
| 00:16:32 |
00:16:34 |
and how it is that we’re looking
to serve the users |
| 00:16:35 |
00:16:38 |
of MySpace in regard to this
is we see a huge amount of activity |
| 00:16:38 |
00:16:46 |
around key areas of content consumption
like music, entertainment, film and TV, |
| 00:16:46 |
00:16:51 |
games, all of these areas are starting
to explode in terms of usage |
| 00:16:51 |
00:16:54 |
and growth because you can have
such a richer experience |
| 00:16:54 |
00:16:58 |
when you're able to experience
these things with other people |
| 00:16:58 |
00:17:03 |
than you were before
the social web started to evolve |
| 00:17:03 |
00:17:05 |
and it was much less
of a social experience. |
| 00:17:06 |
00:17:10 |
We think it really maps directly
to the way the real world works |
| 00:17:10 |
00:17:13 |
which is I go to rock concerts
and I want to experience |
| 00:17:13 |
00:17:17 |
that with other people who have
similar tastes in that type of music, |
| 00:17:17 |
00:17:19 |
in that band. |
| 00:17:19 |
00:17:22 |
I go to theaters to experience
that content, |
| 00:17:22 |
00:17:25 |
to consume that media
with other people. |
| 00:17:25 |
00:17:28 |
And I think that the social web
is finally evolving |
| 00:17:29 |
00:17:31 |
to the point where I'm able to do
that in a massive way online |
| 00:17:31 |
00:17:33 |
and do it like we can
with the internet |
| 00:17:34 |
00:17:37 |
without the geographic barriers
that exist in the real world. |
| 00:17:37 |
00:17:39 |
And I think that’s going to continue |
| 00:17:39 |
00:17:42 |
and if you look at just the growth
of the social web overall, |
| 00:17:42 |
00:17:46 |
I think it will permeate every single
area of what we do on the internet |
| 00:17:46 |
00:17:48 |
and even unlock new areas as well. |
| 00:17:48 |
00:17:53 |
And I also to echo Reid’s thoughts
in terms of impact on society, |
| 00:17:53 |
00:17:56 |
I think it has a very positive
impact on society |
| 00:17:56 |
00:17:59 |
and I don’t think there's
a huge amount of downside |
| 00:17:59 |
00:18:02 |
and it’s always going to be things
that need to be managed |
| 00:18:03 |
00:18:05 |
in terms of controls in privacy
and security |
| 00:18:05 |
00:18:08 |
and how it is that we think about that
and giving people controls. |
| 00:18:09 |
00:18:11 |
But the beautiful thing about technology |
| 00:18:11 |
00:18:13 |
and the internet
is that we can build those things |
| 00:18:13 |
00:18:15 |
and we can extend
them to people very easily |
| 00:18:16 |
00:18:19 |
and maybe even more importantly we can
continually evolve those things |
| 00:18:20 |
00:18:22 |
in a way that evolve with the needs
of society, with the needs of people |
| 00:18:23 |
00:18:26 |
and enable this movement
to continue at. |
| 00:18:26 |
00:18:29 |
So those are my thoughts
and I think this is going to be a very, |
| 00:18:29 |
00:18:30 |
very interesting conversation. |
| 00:18:31 |
00:18:32 |
Thank you very much Owen. |
| 00:18:33 |
00:18:36 |
In the meantime since we started talking
I have the pleasure |
| 00:18:37 |
00:18:41 |
to announce that we have Randi Zuckerberg
of Facebook right here |
| 00:18:41 |
00:18:45 |
with us who just arrived so Randi
will share a few thoughts |
| 00:18:45 |
00:18:47 |
with us a little later
and just sit yourself. |
| 00:18:48 |
00:18:49 |
I just wanted to introduce you. |
| 00:18:50 |
00:18:52 |
And also for everyone
watching us on the internet, |
| 00:18:52 |
00:18:58 |
quite a few people tagged Davos social
will be used to gather |
| 00:18:58 |
00:19:01 |
what the virtual room is saying. |
| 00:19:01 |
00:19:04 |
And with that I would like to have
Gina Bianchini of Ning |
| 00:19:04 |
00:19:06 |
to share a few thoughts with us. |
| 00:19:11 |
00:19:14 |
Hi, my name is Gina Bianchini
and I run a company called Ning |
| 00:19:14 |
00:19:17 |
which is a social platform that gives
people the opportunity |
| 00:19:18 |
00:19:21 |
to create unique social experiences
for specific topics, |
| 00:19:21 |
00:19:23 |
interests, and passions. |
| 00:19:24 |
00:19:32 |
I think the most amazing thing about 2009
is that outside of Silicon Valley |
| 00:19:32 |
00:19:37 |
social technologies went mainstream
and they went mainstream |
| 00:19:37 |
00:19:40 |
in the sense that we have all heard
of them if we’re |
| 00:19:41 |
00:19:43 |
not actually using them
in our daily lives. |
| 00:19:43 |
00:19:46 |
And specifically I think
it’s not Forrester numbers |
| 00:19:47 |
00:19:50 |
but I think the number is something
like from the beginning of 2009 |
| 00:19:50 |
00:19:56 |
to the end people spent three times
the amount of time |
| 00:19:56 |
00:19:58 |
and energy in social technologies |
| 00:19:58 |
00:20:01 |
and on social platforms than
they had in the prior year. |
| 00:20:02 |
00:20:04 |
So where does it go from here? |
| 00:20:05 |
00:20:08 |
The exciting thing from my perspective |
| 00:20:08 |
00:20:10 |
is that there actually
is an analogy for this. |
| 00:20:11 |
00:20:16 |
When you look at 1994, 1995 as people
came online for the first time, |
| 00:20:16 |
00:20:22 |
in many cases they weren’t coming online
to the web, they came online to AOL, |
| 00:20:22 |
00:20:25 |
to CompuServe, to Prodigy,
they got comfortable |
| 00:20:25 |
00:20:28 |
with services that actually provided
a pretty narrow |
| 00:20:29 |
00:20:33 |
and simple user experience
for people to get up and running |
| 00:20:33 |
00:20:35 |
and really understanding
that particular example |
| 00:20:36 |
00:20:40 |
and in that particular case
what email was like, what chat meant, |
| 00:20:40 |
00:20:43 |
and what the concept of a page was. |
| 00:20:43 |
00:20:47 |
What the web actually provided
was a way once people got sophisticated |
| 00:20:47 |
00:20:55 |
to be able to dive into all the different
things that they wanted to on the web, |
| 00:20:55 |
00:20:58 |
both from the creative perspective,
in terms of people creating things |
| 00:20:58 |
00:21:01 |
as well as people consuming
things in entirely new ways. |
| 00:21:02 |
00:21:08 |
And what we found was that the web-needed
behavior of people using the internet |
| 00:21:08 |
00:21:11 |
was connecting to other people
and we’re seeing this |
| 00:21:11 |
00:21:16 |
now 15 to 16 years later fully realized
in social technologies. |
| 00:21:17 |
00:21:21 |
But I think you can use that map
to see where people go, |
| 00:21:21 |
00:21:27 |
namely there is no analogue
for the type of growth that Facebook |
| 00:21:27 |
00:21:33 |
and even Twitter has seen this year
and yet it’s sending people into richer, |
| 00:21:33 |
00:21:35 |
more immersive experiences
and specifically richer |
| 00:21:36 |
00:21:40 |
and more immersive social experiences
around the things that they care about. |
| 00:21:40 |
00:21:44 |
So I think that that
is absolutely something |
| 00:21:44 |
00:21:45 |
that we’ll see emerge from here. |
| 00:21:46 |
00:21:51 |
People now understand “Well I can get
and have the kinds of relationships |
| 00:21:51 |
00:21:55 |
that I have in the real world with strong
ties with people that I already know |
| 00:21:55 |
00:21:59 |
in the context of Facebook
and I can discover new people |
| 00:22:00 |
00:22:04 |
and new ideas on Twitter
and this stream of compelling information |
| 00:22:05 |
00:22:10 |
and then I can also dive
into deeper immersive social experiences |
| 00:22:10 |
00:22:12 |
around the things that I care about.” |
| 00:22:12 |
00:22:15 |
And I think what's so exciting about this
from my perspective |
| 00:22:15 |
00:22:18 |
is it’s really one of the first times
where technology |
| 00:22:18 |
00:22:23 |
is not defining how people act
but it’s actually reflecting |
| 00:22:23 |
00:22:27 |
how do we actually live
our lives in the real world, |
| 00:22:28 |
00:22:31 |
where we actually fluidly move between
the people that we meet at conferences |
| 00:22:32 |
00:22:34 |
and the people that
we know from growing up |
| 00:22:34 |
00:22:40 |
and the people that we admire
from a… or editorial perspective. |
| 00:22:40 |
00:22:43 |
And what I think is so cool
is that all of these different |
| 00:22:44 |
00:22:46 |
social technologies
are working together |
| 00:22:46 |
00:22:48 |
in the same fluid way
that we live our lives |
| 00:22:49 |
00:22:53 |
and I think that the end result
is going to be richer online |
| 00:22:53 |
00:22:56 |
and offline lives
for all of us around the world. |
| 00:22:56 |
00:23:00 |
Do I think
are there inherent implications that – |
| 00:23:00 |
00:23:05 |
and certainly risks associated with this? |
| 00:23:05 |
00:23:11 |
Well I think that it’s really about
the internet amplifying the best |
| 00:23:11 |
00:23:14 |
and worst of people
and I think that we’ve seen |
| 00:23:14 |
00:23:17 |
actually more cases where the good
is winning out over the bad |
| 00:23:18 |
00:23:22 |
and I think the last 14 days
or however long it’s been |
| 00:23:22 |
00:23:27 |
in terms of just the immediate impact
that the earthquake |
| 00:23:27 |
00:23:30 |
in Haiti has had around the world
especially from a fundraising perspective, |
| 00:23:30 |
00:23:36 |
there is no analogue for that,
there is no analogue |
| 00:23:36 |
00:23:39 |
for the kind of ways
in which people today can have |
| 00:23:39 |
00:23:42 |
an impact on something sitting
on their couch |
| 00:23:42 |
00:23:44 |
in their pajamas halfway
around the world. |
| 00:23:45 |
00:23:50 |
And I think that that’s only going
to make us globally much more interesting |
| 00:23:50 |
00:23:54 |
and hopefully,
not to sound too much like a hippy, |
| 00:23:54 |
00:23:58 |
but the world a better
and certainly more interesting place. |
| 00:23:58 |
00:24:01 |
Thank you, Gina. Don, are you ready,
since the mike is over there? |
| 00:24:01 |
00:24:02 |
Sure. |
| 00:24:02 |
00:24:08 |
To share a few thoughts with us?
Don Tapscott from nGenera. |
| 00:24:10 |
00:24:12 |
In case you don’t know who I am,
I'm a researcher. |
| 00:24:12 |
00:24:16 |
I’ve written a bunch of books going back
to 1981 about the internet and society. |
| 00:24:16 |
00:24:18 |
I wrote the book “Wikinomics.” |
| 00:24:18 |
00:24:22 |
Okay, two points; where’s this going
and big risks |
| 00:24:23 |
00:24:27 |
and where is it going from the perspective
of business and the enterprise. |
| 00:24:27 |
00:24:31 |
I think we’re at a deflection point
where social networking is changing |
| 00:24:31 |
00:24:36 |
and becoming a new mode of production,
it’s becoming social production. |
| 00:24:37 |
00:24:39 |
And social networks within the enterprise |
| 00:24:40 |
00:24:42 |
are becoming
the new operating system of a business. |
| 00:24:43 |
00:24:51 |
Now I can speak to this quite a bit
and hopefully… will add later |
| 00:24:51 |
00:24:53 |
on in the conversation
of what I'm saying. |
| 00:24:53 |
00:24:56 |
Best Buy is a company has a social network
involving tens of thousands of people |
| 00:24:57 |
00:25:00 |
and this changes the way Best Buy
operates its business. |
| 00:25:00 |
00:25:05 |
It has a link to that,
part of a broader collaborative platform |
| 00:25:05 |
00:25:08 |
and electronic water pool
with 70,000 people |
| 00:25:09 |
00:25:10 |
that comes up with
all kinds of fantastic ideas. |
| 00:25:11 |
00:25:13 |
It uses prediction markets
to better understand |
| 00:25:14 |
00:25:16 |
what's really happening
with the company. |
| 00:25:16 |
00:25:18 |
This is changing
the way you run a business. |
| 00:25:19 |
00:25:22 |
It’s no longer about hooking up online
or creating a gardening community. |
| 00:25:22 |
00:25:27 |
But the more important opportunity
has to do with using these |
| 00:25:27 |
00:25:30 |
new collaborative platforms built
around social networks |
| 00:25:30 |
00:25:33 |
to change the deep structure
and the architecture of corporations |
| 00:25:34 |
00:25:38 |
and how they orchestrate capability
to innovate and to create value. |
| 00:25:38 |
00:25:42 |
So I use LinkedIn, for example,
to run a contest |
| 00:25:42 |
00:25:45 |
for a book I’ve read recently called
“Grown Up Digital” |
| 00:25:45 |
00:25:49 |
where I ask kids around the world
“Give me a two-minute video |
| 00:25:49 |
00:25:52 |
that says what’s wrong with the education
system and how you’d fix it?” |
| 00:25:52 |
00:25:55 |
I had half a person working
on this for two weeks. |
| 00:25:55 |
00:25:58 |
I got hundreds of videos
from dozens of countries |
| 00:25:58 |
00:26:02 |
and it changed the way that I as a company
could relate with the rest of the world. |
| 00:26:02 |
00:26:07 |
InoCentive is basically built
on a social network. |
| 00:26:07 |
00:26:10 |
I'm Procter & Gamble,
I'm trying to find a molecule |
| 00:26:11 |
00:26:15 |
that will take red wine out of a shirt,
I’ve got 9000 people inside |
| 00:26:15 |
00:26:19 |
but there are 200,000 outside
on the InoCentive network |
| 00:26:19 |
00:26:23 |
that sure enough there's a retired chemist
in Taipei or a grad student |
| 00:26:23 |
00:26:25 |
in London that comes up with a molecule, |
| 00:26:25 |
00:26:27 |
I’d pay him a couple
of hundred thousand dollars |
| 00:26:27 |
00:26:30 |
and I have a product that
ends up being a billion dollar product. |
| 00:26:31 |
00:26:37 |
Goldscorp, gold mining company,
the CEO there was very frustrated |
| 00:26:37 |
00:26:41 |
that his geologist couldn’t
tell him where to go into production, |
| 00:26:41 |
00:26:45 |
where the gold was, so he held a contest
based essentially on a social network |
| 00:26:45 |
00:26:50 |
and collaborative platform
“$500,000 in prices for anybody |
| 00:26:50 |
00:26:54 |
who can tell me do I have any gold
in this company and if so, where is it?” |
| 00:26:54 |
00:26:57 |
He got 77 submissions
from all around the world, |
| 00:26:57 |
00:27:00 |
they used techniques
that he’d never heard of, |
| 00:27:00 |
00:27:03 |
and for half a million dollars
in price money he found $3.4 billion |
| 00:27:03 |
00:27:06 |
worth of gold and the market value
of his company went |
| 00:27:07 |
00:27:09 |
from $19 million to $10 billion. |
| 00:27:09 |
00:27:11 |
He’s actually my neighbor. |
| 00:27:11 |
00:27:13 |
He lives across the street from me
and I can tell you, he’s a happy camper. |
| 00:27:14 |
00:27:17 |
So this is changing the way
that we innovate, |
| 00:27:18 |
00:27:21 |
it’s called open innovation,
the way we get capability. |
| 00:27:22 |
00:27:25 |
Government, another example,
I'm working with some heads of state |
| 00:27:26 |
00:27:30 |
and men at the governor level
in the US to do digital brainstorms |
| 00:27:30 |
00:27:33 |
that are essentially on a social network
platform where the issue, |
| 00:27:33 |
00:27:36 |
the President of Portugal for example,
is going to come online |
| 00:27:36 |
00:27:40 |
and say “For the next three days,
we’re going to have a conversation |
| 00:27:40 |
00:27:43 |
in our country
where everyone can participate.” |
| 00:27:44 |
00:27:45 |
This is changing the nature of democracy |
| 00:27:46 |
00:27:49 |
and the way the citizens engage
with their state. I could go on, I won't. |
| 00:27:49 |
00:27:51 |
I know. |
| 00:27:53 |
00:27:54 |
Can I say one thing about problem? |
| 00:27:55 |
00:27:58 |
I think there are two really big problems. |
| 00:27:58 |
00:28:03 |
One is privacy and I did a research project
where I interviewed 11,000 young people, |
| 00:28:04 |
00:28:07 |
young people are giving away
their personal information, too much, |
| 00:28:07 |
00:28:10 |
and this year there will be thousands
of young people who don’t get |
| 00:28:10 |
00:28:12 |
that dream job
because their employer |
| 00:28:12 |
00:28:16 |
did a reference check on Facebook
and there are things that you say |
| 00:28:17 |
00:28:20 |
or do or wear when you're 19
that are not really who you are. |
| 00:28:21 |
00:28:24 |
This is a massive
historic problem to me. |
| 00:28:24 |
00:28:28 |
The other big problem has to do
with moving to this new paradigm |
| 00:28:29 |
00:28:30 |
and I think there's a crisis
in leadership in companies |
| 00:28:31 |
00:28:36 |
and enterprises typified by this popular
habit of banning Facebook |
| 00:28:36 |
00:28:39 |
and banning social networks
within the enterprise. |
| 00:28:39 |
00:28:43 |
I was talking to the CIO of a state
where the governor had banned Facebook |
| 00:28:44 |
00:28:45 |
and I said “Why did you do that?” |
| 00:28:45 |
00:28:48 |
and he says “Well the governor felt young
people were wasting their time on the job,” |
| 00:28:48 |
00:28:51 |
to which I replied “Well if young people
are wasting their time, |
| 00:28:51 |
00:28:53 |
is that a technology problem? |
| 00:28:53 |
00:28:55 |
You fix that by banning a technology?” |
| 00:28:55 |
00:28:59 |
They just got to do some of the workload,
job design, and performance evaluation. |
| 00:28:59 |
00:29:01 |
I said
“What was the effect of banning Facebook?” |
| 00:29:01 |
00:29:03 |
He said “Everybody went to MySpace.” |
| 00:29:05 |
00:29:13 |
Another, good news there, another
youngster, 27 years old, I asked him, |
| 00:29:13 |
00:29:16 |
he works for the Federal Agency
“What's the effect of banning Facebook?” |
| 00:29:17 |
00:29:18 |
He had a different answer. |
| 00:29:18 |
00:29:20 |
He said “It was the single most
Demoralizing |
| 00:29:20 |
00:29:21 |
thing management has ever done. |
| 00:29:22 |
00:29:24 |
It said to us we don’t get collaboration,
we don’t get your tools, |
| 00:29:25 |
00:29:28 |
we don’t understand your generation,
and we don’t trust you.” |
| 00:29:28 |
00:29:30 |
So there's a crisis
of leadership emerging. |
| 00:29:31 |
00:29:33 |
Very good.
Thank you very much Don. |
| 00:29:33 |
00:29:39 |
I will ask now Evan Williams,
Co-Founder and CEO of Twitter |
| 00:29:45 |
00:29:47 |
Well I agree with
a lot of what's been said |
| 00:29:47 |
00:29:50 |
and there's tons of interesting stuff
to talk about already |
| 00:29:50 |
00:29:52 |
so I won't add too much more. |
| 00:29:52 |
00:29:58 |
One thing I noticed though is there's
a lot of conflation of ideas |
| 00:29:58 |
00:30:01 |
when we talked about social
in the social web |
| 00:30:01 |
00:30:05 |
and I'm wondering why that is
and what that means |
| 00:30:06 |
00:30:10 |
because I think most of everything
we’re talking about is just |
| 00:30:10 |
00:30:14 |
it’s about the internet
and it’s about taking media |
| 00:30:15 |
00:30:18 |
and making it two-way and giving
everybody the ability to publish |
| 00:30:18 |
00:30:20 |
and participate with each other. |
| 00:30:20 |
00:30:25 |
So when we talk about social networks
or social – there are infinite varieties |
| 00:30:25 |
00:30:28 |
of what that means and I think it more
or less just means the internet |
| 00:30:28 |
00:30:30 |
and people have been publishing
in the internet. |
| 00:30:30 |
00:30:34 |
The big original promise of the internet,
at least one of them |
| 00:30:35 |
00:30:38 |
was about the democratization
of information and it took us, |
| 00:30:39 |
00:30:45 |
in the trend of social networks
and Twitter which we don’t really even |
| 00:30:46 |
00:30:47 |
consider a social network
and all these other tools, |
| 00:30:48 |
00:30:51 |
are about lowering the bar
and really realizing that that ability |
| 00:30:52 |
00:30:57 |
for everybody to publish
and participate very, very easily. |
| 00:30:57 |
00:30:59 |
And the effects of that,
I totally agree with Gina |
| 00:31:00 |
00:31:04 |
and the other folks that said they
pretty much affect everything, |
| 00:31:05 |
00:31:07 |
they affect society in every way,
they affect, |
| 00:31:07 |
00:31:14 |
not only what media we consume
but how we – basically |
| 00:31:14 |
00:31:17 |
at Twitter we look at doing
three things for people: |
| 00:31:17 |
00:31:22 |
helping then find the information they
want and when they want it |
| 00:31:22 |
00:31:27 |
and so it’s basically a filtering
and discovery engine; |
| 00:31:27 |
00:31:32 |
two is creation of content
which is expressing |
| 00:31:32 |
00:31:37 |
and having influence over others
so not everybody in the world |
| 00:31:37 |
00:31:40 |
is going to be writing articles
or creating videos |
| 00:31:41 |
00:31:45 |
and what not but almost everybody
may say to their friend now |
| 00:31:45 |
00:31:47 |
and then or whoever is listening
to him “Hey check this out. |
| 00:31:48 |
00:31:50 |
And that’s a form of influence
and that has profound effects right there |
| 00:31:50 |
00:31:55 |
because that directs people more
and more to what media they consume; |
| 00:31:55 |
00:32:01 |
and third is about building relationships
and obviously this is the heart |
| 00:32:01 |
00:32:04 |
of a lot of social networks
that are out there about communicating |
| 00:32:04 |
00:32:09 |
but they're also about relationships
of all types, with businesses, |
| 00:32:10 |
00:32:14 |
some of the stuff that we’re excited
about Twitter is where an individual |
| 00:32:15 |
00:32:18 |
will follow a local business,
their coffee shop |
| 00:32:19 |
00:32:22 |
and get their special of the day
and that’s a two-way channel |
| 00:32:22 |
00:32:25 |
so businesses can hear back from customers
who’ve always been more or less anonymous |
| 00:32:26 |
00:32:33 |
and so with all these mechanisms
we now have a way to keep in touch |
| 00:32:34 |
00:32:36 |
with a person or a business
or any entity that we care to keep in touch |
| 00:32:37 |
00:32:40 |
with so when you have
a meeting instead of just |
| 00:32:40 |
00:32:42 |
you can now have a link back to them. |
| 00:32:43 |
00:32:46 |
So there's not much that
that won't influence in the society, |
| 00:32:46 |
00:32:53 |
I think the underlying idea
to just consider about what this affects |
| 00:32:53 |
00:32:56 |
is that people who use these technologies
and use the internet |
| 00:32:56 |
00:33:00 |
to do what people have always done
and that’s about building relationships, |
| 00:33:01 |
00:33:02 |
communicating with each other,
expressing themselves, |
| 00:33:03 |
00:33:07 |
and this is just a continuation
of what's been happening |
| 00:33:08 |
00:33:13 |
for the last 15 years or so since the
commercialization of the internet. |
| 00:33:13 |
00:33:16 |
Thank you, Evan.
Randi? |
| 00:33:17 |
00:33:20 |
Here’s the mike for you.
So Randi Zuckerberg from Facebook |
| 00:33:21 |
00:33:24 |
Thanks for giving me some time to stall.
Hi everyone. |
| 00:33:25 |
00:33:28 |
I'm pinch-hitting for my brother who
unfortunately couldn’t make it this year. |
| 00:33:29 |
00:33:32 |
I just want to say that
it’s really fantastic to be here |
| 00:33:32 |
00:33:36 |
and this time last year
I was here speaking about |
| 00:33:36 |
00:33:38 |
an incredible event
that happened for social media |
| 00:33:38 |
00:33:41 |
and that was the inauguration
of Barack Obama |
| 00:33:41 |
00:33:44 |
and what we saw online
with people all over the world |
| 00:33:44 |
00:33:48 |
coming together in this incredible
global conversation |
| 00:33:48 |
00:33:52 |
and the fact that content was really
democratized like never before, |
| 00:33:52 |
00:33:57 |
I think that was just a really amazing
time and I remember coming here |
| 00:33:57 |
00:34:01 |
and really seeing the attention
that was given to social media |
| 00:34:01 |
00:34:05 |
at that time among business
and global leaders. |
| 00:34:06 |
00:34:09 |
Since then there have been
a lot of events in the world this year. |
| 00:34:09 |
00:34:13 |
There have been elections all over,
the Iranian election |
| 00:34:13 |
00:34:18 |
and we’ve seen the current situation
in Haiti especially. |
| 00:34:18 |
00:34:22 |
Collectively in this room
when you look around we have hundreds |
| 00:34:22 |
00:34:25 |
of millions of people
that are using all of these sites |
| 00:34:25 |
00:34:29 |
and I think that gives us incredible
responsibility to come together |
| 00:34:29 |
00:34:34 |
to find ways to make sure that people are
getting access to accurate information, |
| 00:34:34 |
00:34:38 |
to real time information,
and to information online |
| 00:34:38 |
00:34:40 |
in a social way that’s really going
to help make a difference. |
| 00:34:41 |
00:34:44 |
Very good. And Randi will you have
feedback from Facebook as well? |
| 00:34:45 |
00:34:46 |
Sure. Yeah. |
| 00:34:46 |
00:34:49 |
So one of the things that we experimented
with last year at the forum, |
| 00:34:49 |
00:34:53 |
we actually granted some real time in-site
polls over some of the sessions |
| 00:34:54 |
00:34:55 |
where world leaders
were talking about issues,. |
| 00:34:56 |
00:34:58 |
We actually were instantaneously |
| 00:34:58 |
00:35:01 |
polling people on Facebook
to get the public opinion. |
| 00:35:01 |
00:35:05 |
It’s not enough to see just what
six global leaders have to say, |
| 00:35:06 |
00:35:08 |
let’s bring 350 million people
into the conversation too. |
| 00:35:09 |
00:35:12 |
So we’re going to be taking questions
from any of you guys |
| 00:35:12 |
00:35:16 |
that want to ask what people
online are thinking about social – |
| 00:35:16 |
00:35:18 |
So why don’t you ask them
the three same questions |
| 00:35:18 |
00:35:20 |
and see what we get from Facebook? |
| 00:35:21 |
00:35:22 |
Sure. |
| 00:35:22 |
00:35:24 |
Great. I’ll make sure
I’ll give you the questions again. |
| 00:35:24 |
00:35:26 |
Sounds good.
Thanks guys. |
| 00:35:26 |
00:35:29 |
Are you done?
Very good. Thank you, Randi. |
| 00:35:29 |
00:35:35 |
We will move into – Mousa Musa,
we’ll see, |
| 00:35:36 |
00:35:38 |
I guess you could report
for your table maybe? |
| 00:35:39 |
00:35:44 |
And what should individuals and
institutions do to leverage our power? |
| 00:35:44 |
00:35:46 |
Those were out three questions. |
| 00:36:17 |
00:36:19 |
Can someone take this table
because I’ll be moving around? |
| 00:36:19 |
00:36:26 |
You want to – I found a casualty here.
Maybe you want to run the conversation? |
| 00:36:26 |
00:36:27 |
Okay |
| 00:36:28 |
00:36:35 |
It’s just about like having a conversation
and then we continue. |
| 00:36:36 |
00:36:38 |
So anyone can report – if will be good
if you – I’ll be right back, |
| 00:36:39 |
00:36:45 |
I'm just making sure everything is fine.
Do you have the three questions? |
| 00:36:48 |
00:36:50 |
How is it changing society? |
| 00:36:50 |
00:36:51 |
What are the risks – |
| 00:36:52 |
00:36:54 |
Implications and risks.
And what should we do to leverage it. |
| 00:36:55 |
00:36:56 |
Exactly. |
| 00:37:07 |
00:37:09 |
So how is it changing society? |
| 00:37:12 |
00:37:24 |
I have – you changed my life,
I have three boys and who spend everyday, |
| 00:37:25 |
00:37:28 |
I hope not a lot,
and actually they are travelling |
| 00:37:29 |
00:37:31 |
and now they have friends
all around the world. |
| 00:37:31 |
00:37:36 |
One of them is in Latin America
and the only way he communicates |
| 00:37:36 |
00:37:40 |
is on Facebook,
so that’s one impact. |
| 00:37:41 |
00:37:45 |
Except that your children won't need
to meet their friends on Facebook. |
| 00:37:45 |
00:37:54 |
…do that primarily is around media
and constant interests, right? |
| 00:37:54 |
00:38:00 |
And what we talk about is the discovery
which they discover a lot of content |
| 00:38:00 |
00:38:04 |
in the media through other people
and then the sharing |
| 00:38:04 |
00:38:08 |
and show casing of the information.
And I think each of those |
| 00:38:09 |
00:38:14 |
provides a different filter,
the people I'm connected to |
| 00:38:15 |
00:38:16 |
in the real world are one filter
for me Twitter |
| 00:38:16 |
00:38:18 |
is another one where I can go up
and take a topic |
| 00:38:18 |
00:38:21 |
and find out what the general
populace is thinking about it. |
| 00:38:21 |
00:38:23 |
I think that’s interesting. |
| 00:38:23 |
00:38:26 |
When I was thinking about
was what John was just saying |
| 00:38:27 |
00:38:29 |
about sort of thinking
that this is more than |
| 00:38:29 |
00:38:32 |
an evolution rather than a revolution
so from letter writing |
| 00:38:32 |
00:38:36 |
to phone to email to Twitter,
that’s a way of looking |
| 00:38:36 |
00:38:40 |
at communication but what I think
is interesting here is conflating |
| 00:38:40 |
00:38:45 |
or is the joining of communication
with the ability to broadcast |
| 00:38:45 |
00:38:47 |
and I think that’s kind
of what we’re seeing, |
| 00:38:47 |
00:38:50 |
it’s like it’s not just that I can now
communicate with you through |
| 00:38:51 |
00:38:53 |
a different channel but I'm also
at the same time communicating |
| 00:38:54 |
00:38:56 |
and broadcasting
and like at YouTube you think about |
| 00:38:56 |
00:39:01 |
that as now anybody can have
his platform for the ability |
| 00:39:01 |
00:39:04 |
to broadcast yourself
which was limited to a very, |
| 00:39:04 |
00:39:06 |
very small group of people
and now you're both communicating |
| 00:39:07 |
00:39:09 |
and broadcasting at the same time
which I think, |
| 00:39:09 |
00:39:15 |
based on my experience
watching how my friends act |
| 00:39:15 |
00:39:18 |
and watching how people younger
than me are interacting |
| 00:39:18 |
00:39:21 |
with these technologies is that
it is changing how people behave. |
| 00:39:22 |
00:39:26 |
I'm less of a believer that this is just
a reflection of how society is |
| 00:39:26 |
00:39:29 |
and more I think of a campus thing
but it is kind |
| 00:39:30 |
00:39:35 |
of changing how we conduct ourselves
because you watch the way |
| 00:39:35 |
00:39:38 |
that young people… on Facebook,
Twitter, MySpace, |
| 00:39:39 |
00:39:41 |
there's much more of this like
self-conscious |
| 00:39:41 |
00:39:45 |
“How am I presenting myself?
Is this information that I'm sharing, |
| 00:39:45 |
00:39:47 |
how is this going to reflect
on how I'm perceived socially?” |
| 00:39:48 |
00:39:53 |
It is an interesting question the way
that you're talking about it. |
| 00:39:53 |
00:39:55 |
Is this just an ongoing evolution? |
| 00:39:55 |
00:39:57 |
When you think about newspapers
as an example, |
| 00:39:57 |
00:40:01 |
to try to get your perspective
on this Arthur, you know, |
| 00:40:01 |
00:40:04 |
newspapers were about news
and then they start to be about |
| 00:40:04 |
00:40:11 |
increasingly you have opinion
and analysis |
| 00:40:11 |
00:40:14 |
and then up at where you're drawing
people into the conversation, |
| 00:40:15 |
00:40:16 |
not necessarily these people… |
| 00:40:16 |
00:40:17 |
How do you see this in terms of – |
| 00:40:17 |
00:40:18 |
I'm here to learn. |
| 00:40:21 |
00:40:28 |
Going to be increasingly smelt out
and actually vilified. |
| 00:40:28 |
00:40:32 |
It will bite them bad
because they’ll talk to the camera |
| 00:40:33 |
00:40:36 |
and it will be a totally different jargon
than the guy online |
| 00:40:37 |
00:40:38 |
and suddenly the fraud is exposed. |
| 00:40:39 |
00:40:43 |
You're going to be naked
so you better be rough. |
| 00:40:43 |
00:40:44 |
Can I pick up on this point? |
| 00:40:45 |
00:40:47 |
Like the whole theme of Davos
this year is that the world is busted |
| 00:40:48 |
00:40:52 |
and we need to rethink, redesign,
rebuild our institutions |
| 00:40:54 |
00:41:00 |
and we have – the current model is nation
states come together to fix things. |
| 00:41:00 |
00:41:04 |
The model we’re exploring
at Davos is that we could have |
| 00:41:04 |
00:41:06 |
new multi-stakeholders
to solve problems. |
| 00:41:07 |
00:41:09 |
So the world leaders are stalled
in Copenhagen |
| 00:41:09 |
00:41:12 |
trying to get a climate change deal,
I estimate between 8 |
| 00:41:12 |
00:41:14 |
and 10 million people that they're
organizing using the web, |
| 00:41:15 |
00:41:18 |
social networks and other stuff,
around this issue. |
| 00:41:18 |
00:41:25 |
So this is the first time in human history
that we’re all on the same side basically |
| 00:41:25 |
00:41:31 |
and so to me this presents
a new opportunity that fundamentally |
| 00:41:31 |
00:41:34 |
changed the way
that we collaborated with the world, |
| 00:41:34 |
00:41:37 |
the way that we solved problems. |
| 00:41:38 |
00:41:40 |
Yeah,
my company is Mobile Video. |
| 00:41:41 |
00:41:43 |
We’re in about 60 countries,
including a lot of developing markets |
| 00:41:44 |
00:41:46 |
and what really struck me,
and it’s similar to what you're saying, |
| 00:41:47 |
00:41:50 |
is applications we had never thought
of in remote villages in Africa |
| 00:41:50 |
00:41:53 |
and Southeast Asia,
they're doing telemedicine, |
| 00:41:53 |
00:41:56 |
they're having access to medical
care through these networks |
| 00:41:56 |
00:42:00 |
and so they don’t have to walk a day
and a half to get that. |
| 00:42:00 |
00:42:05 |
They can get that through something
that’s formal or less formal. |
| 00:42:05 |
00:42:10 |
For me it’s about bringing information
to people that one way wouldn’t… |
| 00:42:10 |
00:42:14 |
and then the other side is you bring
in people in to the dialogue |
| 00:42:14 |
00:42:17 |
that didn’t have a voice before
and now they have a voice, |
| 00:42:18 |
00:42:21 |
that’s something I'm truly struck
us a lot in the last 18 months. |
| 00:42:22 |
00:42:27 |
And so just another thing, the bottom line
of what I was saying that I didn’t say, |
| 00:42:27 |
00:42:29 |
this morning at 7:30 I was
at a meeting hosted by Nike |
| 00:42:30 |
00:42:32 |
and the CEOs of some other companies
and they launched something |
| 00:42:32 |
00:42:34 |
called the “Green Exchange.” |
| 00:42:35 |
00:42:40 |
And this is a historic thing to me where
companies are going |
| 00:42:41 |
00:42:45 |
to contribute their intellectual property
and put it in the platform in the commons |
| 00:42:45 |
00:42:49 |
and using social networking
to do this basically. |
| 00:42:49 |
00:42:55 |
Nike’s giving away its 440 patents
and placing them in the commons |
| 00:42:55 |
00:42:59 |
and the idea,
not just that a rising tide lifts all boats |
| 00:42:59 |
00:43:04 |
and that we have a big problem
in the world regarding the environment, |
| 00:43:04 |
00:43:09 |
but also on the idea that this is part
of a new thinking about open innovation |
| 00:43:09 |
00:43:12 |
and competitive strategies, you don’t need
to own all your intellectual property, |
| 00:43:13 |
00:43:16 |
I mean now through social networking
and all this other stuff we have a platform |
| 00:43:16 |
00:43:21 |
that radically drops collaboration costs
and enables us to innovate differently |
| 00:43:21 |
00:43:25 |
and to think differently
about the nature of IP. |
| 00:43:25 |
00:43:29 |
And, man, this is a big change,
I mean back in the music industry, |
| 00:43:30 |
00:43:32 |
the internet was the best thing
that ever happened to it |
| 00:43:32 |
00:43:36 |
and at least rather embracing
internet radically changed |
| 00:43:36 |
00:43:39 |
the whole industry and turned music
from a product to a service |
| 00:43:39 |
00:43:41 |
and the record industry
ends up suing children |
| 00:43:41 |
00:43:43 |
and is hated by its customers in this – |
| 00:43:44 |
00:43:48 |
I think that’s true. I do think
there’s an interesting question |
| 00:43:49 |
00:43:52 |
though that becomes
“So what is the new IP? |
| 00:43:52 |
00:43:55 |
What is the new internet?”
because, I mean, |
| 00:43:56 |
00:44:02 |
I agree with you but you how many
even tens of hundreds |
| 00:44:03 |
00:44:07 |
of years in the development of what
does competitive advantage, |
| 00:44:08 |
00:44:11 |
differentiation, and IP need and -- |
| 00:44:11 |
00:44:19 |
Where people are and I think
that that application right now |
| 00:44:20 |
00:44:22 |
is being used in the human rights
community but as people age |
| 00:44:23 |
00:44:25 |
who are online users,
right now there's a big issue, |
| 00:44:26 |
00:44:28 |
if you're 85, you're alone,
and you don’t have children |
| 00:44:29 |
00:44:33 |
who aren’t tracking you there
isn’t the kind of minute-to-minute |
| 00:44:33 |
00:44:36 |
or day-to-day accountability
to where you are and how you're doing |
| 00:44:36 |
00:44:40 |
and what your state
is which I think social networks |
| 00:44:40 |
00:44:44 |
could actually provide, where people…
and that would be a function |
| 00:44:45 |
00:44:49 |
of users aging and incorporating
this kind of technology. |
| 00:44:50 |
00:44:58 |
Two more great… so now people are using
real names like… |
| 00:44:58 |
00:45:11 |
The second thing is that you can really
reach second degree of connections. |
| 00:45:12 |
00:45:18 |
It was never possible
and this is like a treasure to know. |
| 00:45:19 |
00:45:23 |
I'm not asking the internet,
I'm asking the friends of my friends. |
| 00:45:24 |
00:45:27 |
And that’s vitally true
for a wide range of acts, |
| 00:45:27 |
00:45:30 |
everything from restaurant conversations
to who is a good person |
| 00:45:30 |
00:45:35 |
understanding city problems
and can you create diversities, ecologies, |
| 00:45:35 |
00:45:38 |
that sort of thing
because the second degree, |
| 00:45:38 |
00:45:42 |
it’s very easy to ascertain trust
and authenticity in the administration. |
| 00:45:43 |
00:45:45 |
There's other ways of doing
that too but second degree’s easy, |
| 00:45:45 |
00:45:46 |
its like “Oh Jeff knows this guy? |
| 00:45:46 |
00:45:48 |
Jeff what do you think of him?
Good? Bad?” |
| 00:45:48 |
00:45:53 |
There’s a new Facebook program called,
I think,… that is a dating service only |
| 00:45:53 |
00:45:55 |
for people who your friends know. |
| 00:45:58 |
00:46:00 |
That’s always been
a communication gateway, |
| 00:46:00 |
00:46:03 |
the information from my friend
is more important |
| 00:46:03 |
00:46:08 |
but what's the implication for your media,
or the old establishment media, |
| 00:46:09 |
00:46:11 |
or the big media that everyone went to
for information |
| 00:46:11 |
00:46:15 |
because now you don’t know
who those people are, right? |
| 00:46:15 |
00:46:18 |
That’s the opportunity…
about the need for algorithmic authority |
| 00:46:18 |
00:46:21 |
and what he’s saying
is there's a business |
| 00:46:21 |
00:46:23 |
opportunity here
to find definitions of trust, |
| 00:46:24 |
00:46:26 |
it’s no longer one size fits all,
we all trust this brand, |
| 00:46:27 |
00:46:30 |
the New York Times, some people trust…,
some don’t. I do, very clear. |
| 00:46:30 |
00:46:33 |
But that’s an individual decision,
always has been… |
| 00:46:34 |
00:46:39 |
But then it’s really disruptive
to the different kind of |
| 00:46:39 |
00:46:43 |
who we go to trust in terms
of these guys. |
| 00:46:44 |
00:46:46 |
I don’t know who he is. |
| 00:46:46 |
00:46:48 |
Well I don’t know but I know
I can get all my friends |
| 00:46:48 |
00:46:50 |
to get to all the places I want to go. |
| 00:46:52 |
00:47:02 |
Actually there are 10,000…,it’s a lot,
you can find almost anything. |
| 00:47:03 |
00:47:05 |
You have instant friends,
someone wants to know about whiskey, |
| 00:47:05 |
00:47:09 |
you make new friends who know
about whiskey, like that and -- |
| 00:47:09 |
00:47:12 |
Are there any questions
we haven’t addressed… |
| 00:47:12 |
00:47:17 |
At this time I can't talk about all
of them but one of them |
| 00:47:18 |
00:47:22 |
we talked about Haiti
and we talked about Iran. |
| 00:47:22 |
00:47:26 |
In our case we kept the story
about Iran going for many, |
| 00:47:27 |
00:47:32 |
many days after most of the big newspapers
had been kicked out of the country |
| 00:47:32 |
00:47:34 |
and we’re depending on Reuters or BAP. |
| 00:47:34 |
00:47:37 |
By then we had developed a network
of people inside of Iran |
| 00:47:38 |
00:47:41 |
who were kind of checking
and balancing each other |
| 00:47:41 |
00:47:43 |
so we were getting information
that was kind of checked |
| 00:47:43 |
00:47:47 |
by the crowd of Iran and we were
able to tell a really accurate story. |
| 00:47:47 |
00:47:50 |
I'm not sure if it was pretty accurate
but in our case |
| 00:47:50 |
00:47:55 |
we felt that accurate enough given the
point of the story was good enough. |
| 00:47:55 |
00:47:59 |
In the case of Haiti, we s well as CNN,
as well as everybody else jumped |
| 00:48:00 |
00:48:04 |
on to the story much faster
than any other natural disaster. |
| 00:48:04 |
00:48:08 |
The last one was the one
of the tsunami was the beginning |
| 00:48:08 |
00:48:13 |
of social networking where you could see
pictures of the tsunami being uploaded. |
| 00:48:13 |
00:48:16 |
In this particular case
of Haiti social networking |
| 00:48:16 |
00:48:18 |
is much more evolved
and you saw the reaction, |
| 00:48:19 |
00:48:22 |
the reaction was spontaneous,
quite gigantic, |
| 00:48:22 |
00:48:28 |
and the biggest worry about natural
disasters is what the story could live on |
| 00:48:28 |
00:48:30 |
and what people could do
to pay attention. |
| 00:48:30 |
00:48:32 |
We believe that in this case,
yes. |
| 00:48:32 |
00:48:38 |
The biggest risk is that governments
which are not involved |
| 00:48:39 |
00:48:46 |
in social networking except very much…
do not understand the phenomenon |
| 00:48:46 |
00:48:49 |
and will – as the velocity
of social networks make current events |
| 00:48:49 |
00:48:53 |
go even faster,
they're going to be left behind, |
| 00:48:53 |
00:48:57 |
and that one might have implications
where there's a complete disconnect, |
| 00:48:58 |
00:49:00 |
and I don’t want to make any predictions
but I think we’re starting |
| 00:49:01 |
00:49:05 |
to see that disconnect happening whereby
just a year after a very popular president |
| 00:49:06 |
00:49:08 |
gets elected he walked into a brick wall
and a lot of it has to do with the fact |
| 00:49:09 |
00:49:12 |
that people have moved on
and his administration has stayed behind. |
| 00:49:12 |
00:49:15 |
My name is Marie… |
| 00:49:18 |
00:49:23 |
and we will start with Mousa Musa
reporting from his table |
| 00:49:24 |
00:49:26 |
so perhaps someone… |
| 00:49:31 |
00:49:33 |
I'm sure you all can see me. |
| 00:49:33 |
00:49:38 |
So I think what we were talking
about in our table |
| 00:49:41 |
00:49:44 |
social networks are instruments
of social change |
| 00:49:45 |
00:49:49 |
and we’ve had different opinions,
of course, |
| 00:49:49 |
00:49:53 |
but I think we’ve said
that social networks can change |
| 00:49:53 |
00:49:56 |
a community because
we’re more communicated |
| 00:49:56 |
00:49:59 |
and we’re more in touch
with each other. |
| 00:49:59 |
00:50:03 |
And actually what we said
was we deprive people, |
| 00:50:03 |
00:50:08 |
people who are in poor countries
they could get their message |
| 00:50:08 |
00:50:10 |
out through these social networks. |
| 00:50:10 |
00:50:18 |
And also we’ve talked about how
social networks can actually influence |
| 00:50:18 |
00:50:24 |
people to more objective towards
their goals and to help people, |
| 00:50:25 |
00:50:27 |
such as Iran
and Haiti. |
| 00:50:27 |
00:50:35 |
As the risks go, kind of – the value
of education is kind of a lesson |
| 00:50:35 |
00:50:39 |
because we don’t have very much value,
we don’t concentrate on education, |
| 00:50:40 |
00:50:43 |
people spend more time on social networks
than they do obviously reading books. |
| 00:50:44 |
00:50:48 |
And so goes with checks
and balances, |
| 00:50:49 |
00:50:52 |
we said we can't check on the accuracy
of information |
| 00:50:53 |
00:50:58 |
and we’re also – when we put all these
people together |
| 00:50:58 |
00:51:01 |
we’re given the risk of exclusion,
we’re excluding some people |
| 00:51:01 |
00:51:04 |
out of even though it’s an exclusion
utensil we’re excluding |
| 00:51:05 |
00:51:07 |
some people out of it
and that’s really unfair. |
| 00:51:08 |
00:51:12 |
Also, as leveraging the power,
I think most of us agree |
| 00:51:12 |
00:51:16 |
that we should use that power
instead of leveraging it |
| 00:51:17 |
00:51:21 |
and actually using the power
of the people to put |
| 00:51:22 |
00:51:26 |
a check on the corporations
and kind of on the information going on. |
| 00:51:27 |
00:51:29 |
Thank you. |
| 00:51:31 |
00:51:39 |
So in between I would like to YouTube’s
Steve Grove that is also a social network. |
| 00:51:39 |
00:51:41 |
Explain what you’ve learned here
and I’ll take one question |
| 00:51:42 |
00:51:46 |
from YouTube that someone here can answer
and we fall back also to the internet. |
| 00:51:47 |
00:51:49 |
Excellent.
I'm Steve Grove from YouTube |
| 00:51:50 |
00:51:53 |
and three or four days ago when we…
this video on our homepage, |
| 00:51:53 |
00:51:57 |
asking people to submit questions
and vote on their favorites |
| 00:51:57 |
00:52:03 |
on YouTube.com/Davos, and let
me click over to the platform now, |
| 00:52:03 |
00:52:06 |
so there is a whole range of questions
that have been submitted here |
| 00:52:06 |
00:52:09 |
and one of the top voted ones
and ones that we thought might be |
| 00:52:09 |
00:52:11 |
relevant is grouped to discuss -- |
| 00:52:11 |
00:52:13 |
How many answers
and questions did you get? |
| 00:52:13 |
00:52:15 |
We got 114 questions. |
| 00:52:15 |
00:52:16 |
Wow. |
| 00:52:17 |
00:52:22 |
So we should inform the YouTube users
that we won't be able to answer 114 |
| 00:52:23 |
00:52:25 |
questions but we’ll take one right now. |
| 00:52:25 |
00:52:33 |
Exactly. The question comes from
a user who calls themselves – |
| 00:52:33 |
00:52:36 |
Before you read the question,
someone in the room, |
| 00:52:36 |
00:52:39 |
one of the leaders or anyone else,
if you want to answer… |
| 00:52:43 |
00:52:44 |
So can you read it? |
| 00:52:44 |
00:52:46 |
Yes, so the question is,
you can't see it in the board, |
| 00:52:46 |
00:52:51 |
that what was supposed to free us
but with the world becoming increasingly |
| 00:52:51 |
00:52:53 |
influenced by hype,
popular news is over imported along |
| 00:52:53 |
00:52:55 |
with the decline of journalism
and efficiency, internet short hands |
| 00:52:56 |
00:52:57 |
and lack of grammar online. |
| 00:52:57 |
00:52:59 |
Is society deteriorating? |
| 00:53:00 |
00:53:02 |
With the hype.
Okay who wants to take this one? |
| 00:53:07 |
00:53:08 |
All right I will. |
| 00:53:09 |
00:53:11 |
All right,…
He needs a microphone. |
| 00:53:11 |
00:53:15 |
There should be one over here.
Can you pass it to him? |
| 00:53:22 |
00:53:23 |
How do I put this gently. |
| 00:53:24 |
00:53:31 |
You could always find people
who would be worried about this hype |
| 00:53:31 |
00:53:34 |
but the trick is the opportunity here. |
| 00:53:34 |
00:53:36 |
Is journalism declining? |
| 00:53:36 |
00:53:38 |
I think journalism is growing
in a couple of new ways, |
| 00:53:38 |
00:53:41 |
like Larry who is in journalism right
here and making money doing it. |
| 00:53:42 |
00:53:44 |
Is there a hype in media? |
| 00:53:44 |
00:53:46 |
Yeah, blame the media but are we all
idiots enough that we all follow it? |
| 00:53:46 |
00:53:49 |
No. Is society deteriorating? |
| 00:53:49 |
00:53:53 |
I think to the contrary, I think we
have new tools for that, I'm… |
| 00:53:55 |
00:53:57 |
Mike Butcher from TechCrunch. |
| 00:53:57 |
00:53:59 |
One thing, and Jeff you're just
the perfect guy to talk to this about, |
| 00:54:00 |
00:54:04 |
what I don’t get is there's this view
about before the internet |
| 00:54:04 |
00:54:10 |
that journalism was this sort of pure
and innocent priesthood of truth |
| 00:54:11 |
00:54:17 |
and if I didn’t realize exactly how
journalism was really |
| 00:54:17 |
00:54:21 |
sausage making until I became one
and just how ugly it is behind the scenes |
| 00:54:21 |
00:54:27 |
and how it’s a constant battle to even
find the truth, let alone report it, |
| 00:54:28 |
00:54:30 |
how did they pull that off?
So here’s my question: |
| 00:54:30 |
00:54:37 |
over the last 800 years how did the press
as a whole manage to convince the world |
| 00:54:37 |
00:54:41 |
that they somehow stand for truth
as opposed to whatever |
| 00:54:42 |
00:54:44 |
it is they do from your standpoint? |
| 00:54:48 |
00:54:49 |
Control, one word, control. |
| 00:54:49 |
00:54:51 |
And what the internet does is
it breaks down control. |
| 00:54:51 |
00:54:53 |
It breaks it down, not only media
but in every industry there is, |
| 00:54:54 |
00:54:56 |
it will do so in government in ways
that may scare people, |
| 00:54:57 |
00:55:02 |
those who had control but if you
had some inherent faith in the people, |
| 00:55:02 |
00:55:05 |
which is to say society,
which this question does not, I know, |
| 00:55:06 |
00:55:10 |
there's no asking it, but that’s become
a comfort blanket |
| 00:55:10 |
00:55:12 |
but I think when others of us gain
control thanks to what the internet |
| 00:55:12 |
00:55:15 |
allows then that breaks
down old structures, |
| 00:55:15 |
00:55:17 |
that scares the old structures,
the old structures go to |
| 00:55:17 |
00:55:20 |
constantly complain like this,
but if you have faith in your fellow men, |
| 00:55:20 |
00:55:21 |
good things will happen. |
| 00:55:22 |
00:55:24 |
Anyone else on that topic? |
| 00:55:25 |
00:55:28 |
About why is society getting
better with… |
| 00:55:29 |
00:55:30 |
No?
All right. |
| 00:55:30 |
00:55:32 |
We want these two from the table,
Reid, |
| 00:55:32 |
00:55:35 |
and then we’ll take one more
from YouTube, one more |
| 00:55:37 |
00:55:42 |
So we talked both about
a little bit about upsides |
| 00:55:42 |
00:55:44 |
and somewhat more about risks. |
| 00:55:45 |
00:55:46 |
There was a general discussion
on the privacy topic. |
| 00:55:47 |
00:55:50 |
Most folks at the table,
many points of view, |
| 00:55:50 |
00:55:55 |
had the view that the privacy sector
is frequently overblown |
| 00:55:55 |
00:55:59 |
as taken partially from journalists having
something dramatic to write about. |
| 00:55:59 |
00:56:04 |
Now the interesting theme about privacy
is not so much what you publish |
| 00:56:04 |
00:56:07 |
about yourselves but many
of us feel that’s there's a kind |
| 00:56:07 |
00:56:08 |
of new normal coming off
of that |
| 00:56:09 |
00:56:11 |
but a question of what
do other people publish you |
| 00:56:12 |
00:56:15 |
and that the more interesting questions
about having millions publish |
| 00:56:15 |
00:56:17 |
as there is are everything
from slander |
| 00:56:17 |
00:56:22 |
or other kinds of things where
issues over brand is happening. |
| 00:56:23 |
00:56:26 |
There was a bunch of discussions
about digital divide issues, |
| 00:56:26 |
00:56:29 |
the question of if there is
there's a general view |
| 00:56:30 |
00:56:31 |
that having the world
much more connected |
| 00:56:32 |
00:56:35 |
and efficient in terms
of information distribution |
| 00:56:35 |
00:56:41 |
and finding people either for
kind of finding former colleagues |
| 00:56:41 |
00:56:44 |
or classmates that we’re connecting
or finding experts |
| 00:56:44 |
00:56:46 |
to help you with a business problem. |
| 00:56:46 |
00:56:49 |
With all that is there
a digital divide problem |
| 00:56:50 |
00:56:52 |
and how do you make sure
that there isn’t kind |
| 00:56:52 |
00:56:54 |
of an accelerating difference
between kind |
| 00:56:55 |
00:56:58 |
of already rich connected markets
and emerging markets |
| 00:56:58 |
00:57:01 |
and how do you solve
the problem now? |
| 00:57:01 |
00:57:04 |
You know one of the wag comments
I made there was well go on |
| 00:57:05 |
00:57:10 |
to professional sites like LinkedIn…
and find the people to help with that. |
| 00:57:10 |
00:57:16 |
And so that was kind of the things –
and then also |
| 00:57:16 |
00:57:22 |
we talked some about the question
of how do you approach these |
| 00:57:22 |
00:57:24 |
things as an individual person? |
| 00:57:24 |
00:57:26 |
What’s your strategy? |
| 00:57:26 |
00:57:29 |
Because part of essentially
what you get out is what you put in, |
| 00:57:29 |
00:57:31 |
most people tend
to feel like I show up |
| 00:57:31 |
00:57:33 |
and something like this happens,
but actually these things |
| 00:57:34 |
00:57:36 |
are now actually part of our lives
and you should think about |
| 00:57:37 |
00:57:39 |
what is the way that I use these tools
like I use the BlackBerry |
| 00:57:40 |
00:57:44 |
or anything else as a way
of navigating how you navigate |
| 00:57:44 |
00:57:45 |
your own personal life. |
| 00:57:46 |
00:57:47 |
Thank you very much,
Reid. |
| 00:57:48 |
00:57:49 |
I was looking at
so for all of you watching online |
| 00:57:50 |
00:57:54 |
I was looking at the Davos social sites,
lots of feedback on Twitter |
| 00:57:55 |
00:57:57 |
so hopefully we’ll take one of those,
keep going. |
| 00:57:57 |
00:58:01 |
One more, Steve, from YouTube
before we go to George’s table. |
| 00:58:01 |
00:58:03 |
So this one just came in,
it’s really good. |
| 00:58:03 |
00:58:07 |
A little bit to what Reid was saying,
not on broadband-accessed |
| 00:58:07 |
00:58:10 |
but on accessed information,
it’s about censorship. |
| 00:58:10 |
00:58:14 |
This comes from Rashna
at the Dubai School |
| 00:58:14 |
00:58:17 |
of Government who asks how involved
should corporations such as Facebook, |
| 00:58:18 |
00:58:19 |
Twitter, YouTube, etc be on the
internet censorship laws |
| 00:58:19 |
00:58:22 |
that compromise access to their content
and don’t they owe |
| 00:58:22 |
00:58:25 |
it to their users to try and ensure
their equal access worldwide? |
| 00:58:27 |
00:58:31 |
Especially with China…
Anyone who wants to take this one? |
| 00:58:33 |
00:58:36 |
There has to be one of you.
All right I’ll pick a casualty. |
| 00:58:40 |
00:58:44 |
Read it again Steve while
we find a – |
| 00:58:44 |
00:58:47 |
All right. It’s essentially
a question about censorship |
| 00:58:47 |
00:58:51 |
and corporations
have overall in defining |
| 00:58:51 |
00:58:53 |
internet censorship laws
around the world. |
| 00:58:54 |
00:58:57 |
So Randi has been proposing
to answer |
| 00:58:57 |
00:58:59 |
this question from
Facebook’s perspective. |
| 00:59:00 |
00:59:01 |
Thank you very much,
Randi. |
| 00:59:02 |
00:59:05 |
The world wants to hear what
Facebook has to say about that. |
| 00:59:06 |
00:59:08 |
We’re not friends right now. |
| 00:59:10 |
00:59:11 |
I think it’s interesting. |
| 00:59:11 |
00:59:17 |
This is something that
I was really involved with Facebook |
| 00:59:17 |
00:59:21 |
since its response to the elections
in Iran and what was going on there. |
| 00:59:21 |
00:59:25 |
We saw Facebook users
in the country decline by |
| 00:59:25 |
00:59:30 |
about 78% during that
and it was really interesting, |
| 00:59:30 |
00:59:34 |
that was the really first experience
that we had with a global situation |
| 00:59:34 |
00:59:37 |
when it was more critical than
ever to get messaging in |
| 00:59:37 |
00:59:40 |
and out of the country
and to not have reliable access. |
| 00:59:41 |
00:59:42 |
It was very disappointing to us. |
| 00:59:42 |
00:59:47 |
In China has a very different situation
because Facebook is completely |
| 00:59:47 |
00:59:52 |
blocked in China so there's no access
and no way to access the site |
| 00:59:52 |
00:59:59 |
at all there but looking at the outcry
on Facebook that we’ve seen |
| 00:59:59 |
01:00:02 |
is speaking as the voice of the users
people seem supportive |
| 01:00:03 |
01:00:04 |
of those decisions. |
| 01:00:05 |
01:00:07 |
Anyone else on censorship? |
| 01:00:07 |
01:00:08 |
Just a question. |
| 01:00:08 |
01:00:20 |
You’ve already said at DLD
that censorship was taking basically |
| 01:00:20 |
01:00:23 |
what was available… |
| 01:00:25 |
01:00:25 |
Pardon? |
| 01:00:26 |
01:00:27 |
Can you repeat that for me? |
| 01:00:27 |
01:00:29 |
I said I was at another session
at the same time, |
| 01:00:29 |
01:00:32 |
I missed – I'm done with the mike,
this is the mike of trouble |
| 01:00:32 |
01:00:35 |
I apologize, Randi, I apologize. |
| 01:00:36 |
01:00:38 |
I hope it’s only on
Facebook but we’re still friends. |
| 01:00:38 |
01:00:43 |
All right,
anyone else on censorship? |
| 01:00:44 |
01:00:46 |
No. George? |
| 01:00:46 |
01:00:49 |
Can I have the mike? |
| 01:00:53 |
01:00:56 |
…of the social networking companies
who won't stand up |
| 01:00:56 |
01:00:58 |
against censorship in the room. |
| 01:00:58 |
01:01:00 |
They won't do it? |
| 01:01:01 |
01:01:02 |
Reid. |
| 01:01:08 |
01:01:11 |
The short hand is – so LinkedIn
doesn’t directly counter |
| 01:01:12 |
01:01:16 |
these things because very rarely
did questions of the professional CV |
| 01:01:17 |
01:01:20 |
and expertise would encounter
any of these censorship issues. |
| 01:01:21 |
01:01:23 |
The only particular thing
that you actually end up getting |
| 01:01:24 |
01:01:27 |
to navigate is things like
“If I put in my profile I was so |
| 01:01:27 |
01:01:30 |
and so’s consulting firms…
which is rarely that. |
| 01:01:31 |
01:01:35 |
Generally speaking I’d say
that all the Silicon Valley folks |
| 01:01:35 |
01:01:39 |
are very pro – technology folks
are very pro- transparency, |
| 01:01:39 |
01:01:42 |
very pro-publication
and information |
| 01:01:42 |
01:01:44 |
and is generally very positive. |
| 01:01:45 |
01:01:48 |
On the other hand you try to pulse
about what is cultural sensitivity, |
| 01:01:49 |
01:01:53 |
what are the government’s ability to make
laws regarding their particular things? |
| 01:01:53 |
01:01:58 |
And it’s not just, for example,
China which tends to get harped |
| 01:01:58 |
01:02:00 |
on a lot here, but you knew
there's questions around, |
| 01:02:00 |
01:02:02 |
for example, laws regarding
hate groups in Germany |
| 01:02:03 |
01:02:06 |
and France and other kinds
of things all pertain to this |
| 01:02:07 |
01:02:10 |
and how do you balance the
general good of transparency |
| 01:02:10 |
01:02:14 |
and individual freedom against
certain kinds of social rules. |
| 01:02:14 |
01:02:17 |
And I think one of the most corporate
folks tend to say |
| 01:02:18 |
01:02:20 |
“Well I just kind of want
to just help the thing |
| 01:02:20 |
01:02:23 |
and make as much
as the transparencies available |
| 01:02:24 |
01:02:25 |
and not take on public conflicts”
is for that reason. |
| 01:02:25 |
01:02:29 |
Now I don’t know what the
right answer is here |
| 01:02:29 |
01:02:32 |
but that’s the shape of it
in terms of how I look at it. |
| 01:02:32 |
01:02:34 |
Did your role change the game? |
| 01:02:34 |
01:02:36 |
The question was did your
role change the game. |
| 01:02:38 |
01:02:48 |
TVD, obviously I think there was a lot
of support for saying |
| 01:02:48 |
01:02:49 |
“Hey it’s important”
that we defend people’s belief |
| 01:02:50 |
01:02:54 |
in private accounts
and all those kinds of things |
| 01:02:55 |
01:02:56 |
and I think that’s
a very good move. |
| 01:02:57 |
01:03:00 |
Usually it’s a bad interfaith
point with the Chinese government |
| 01:03:00 |
01:03:10 |
to try to take into a public debate
but I think it’s good, |
| 01:03:10 |
01:03:13 |
very good for the general world
discussion that brought it up |
| 01:03:14 |
01:03:17 |
and I think that a lot of things
as important is how in general |
| 01:03:18 |
01:03:20 |
I think the right place
to go in the global society |
| 01:03:21 |
01:03:24 |
is how do we add more transparency
because more or less |
| 01:03:25 |
01:03:30 |
if the thing can't be published
openly, what is it? |
| 01:03:30 |
01:03:32 |
Not that I think they
can be published openly, |
| 01:03:32 |
01:03:38 |
like I’d prefer the DNA code
for Ebola to not be easily accessible |
| 01:03:38 |
01:03:41 |
but generally speaking
how do we get there? |
| 01:03:42 |
01:03:47 |
I think the most productive way
to fight that is not like trying |
| 01:03:47 |
01:03:52 |
to engage the Chinese government
or these other governments who |
| 01:03:53 |
01:03:58 |
the very being is against
what we are all about |
| 01:03:59 |
01:04:05 |
but I am hopeful that the way around
some of these is the technological |
| 01:04:05 |
01:04:08 |
ways around some of these barriers. |
| 01:04:08 |
01:04:12 |
And we have seen that
we have seem some very interesting |
| 01:04:12 |
01:04:17 |
…to get to Twitter from Iran
and other places |
| 01:04:18 |
01:04:20 |
where it’s not accessible
in normal ways. |
| 01:04:20 |
01:04:23 |
Like the API for example? |
| 01:04:23 |
01:04:26 |
Through the API but even clever
one of the advantages of Twitter |
| 01:04:26 |
01:04:29 |
is this is not a website which is part
of why George’s… |
| 01:04:30 |
01:04:32 |
numbers aren’t totally relevant. |
| 01:04:32 |
01:04:36 |
Twitter is a network
that just has access to thousands |
| 01:04:36 |
01:04:39 |
of different applications
and from mobile networks |
| 01:04:39 |
01:04:45 |
and from other websites
including Facebook in other ways. |
| 01:04:46 |
01:04:49 |
So we think that’s an advantage
when it comes to censorship |
| 01:04:50 |
01:04:55 |
and with their… that I don’t want
to talk about widely |
| 01:04:55 |
01:05:01 |
to get around the normal blog. |
| 01:05:01 |
01:05:06 |
So we will do all we can to enable
people to access to Twitter, |
| 01:05:06 |
01:05:09 |
that’s kind of our whole deal,
we’re not going to move into countries. |
| 01:05:09 |
01:05:15 |
I'm very proud that…
that same Google’s taking there. |
| 01:05:15 |
01:05:21 |
We are not in a position as 100%...
to take that kind of |
| 01:05:21 |
01:05:25 |
taking that kind of influence,
we don’t even |
| 01:05:25 |
01:05:27 |
I can't even start that,
but we will do all we can |
| 01:05:27 |
01:05:31 |
to hopefully enable
to work around it eventually. |
| 01:05:31 |
01:05:35 |
Thank you, Evan.
Anyone else on censorship? |
| 01:05:36 |
01:05:40 |
Anyone else? Gina?
No? |
| 01:05:41 |
01:05:43 |
All right,
so we’ll move one. |
| 01:05:44 |
01:05:45 |
Hi I'm Eric… |
| 01:05:46 |
01:05:48 |
So as a journalistic organization
it’s easy to be against censorship |
| 01:05:48 |
01:05:51 |
but I think we should
give Hilary Clinton |
| 01:05:52 |
01:05:54 |
a lot of credit for the speech
that she gave the other day |
| 01:05:55 |
01:05:59 |
calling for an open internet
which is for transparency |
| 01:05:59 |
01:06:04 |
and openness and really taking
on China to do to a large degree |
| 01:06:04 |
01:06:06 |
on behalf of Google
and others. |
| 01:06:07 |
01:06:10 |
We’re completely blocked in countries
like Iran for these reasons |
| 01:06:11 |
01:06:14 |
and China, for whatever reason,
blocks us on and off. |
| 01:06:14 |
01:06:18 |
And I don’t think that any
of us can stand |
| 01:06:18 |
01:06:21 |
and for a world
where censorship exists, |
| 01:06:22 |
01:06:24 |
we wouldn’t have the society
that we have today |
| 01:06:25 |
01:06:27 |
and the freedoms
that we have with censorship. |
| 01:06:28 |
01:06:30 |
Having said that,
it’s just a question of time, |
| 01:06:30 |
01:06:32 |
you can't put the
genie back in the bottle, |
| 01:06:32 |
01:06:35 |
you can't put the genie back
in the bottle the same way |
| 01:06:35 |
01:06:37 |
that you can't get the news
back in the bottle, |
| 01:06:37 |
01:06:40 |
you can't put the genie back
in the bottle |
| 01:06:40 |
01:06:42 |
and so just a question of time,
people in Iran, people in China, |
| 01:06:42 |
01:06:44 |
wherever they are
that there might be censored, |
| 01:06:44 |
01:06:47 |
are finding as we speak ways around,
as Ed was mentioning… |
| 01:06:47 |
01:06:48 |
and the best thing we could
do is we continue to do best |
| 01:06:49 |
01:06:53 |
and to try to tell real stories
about what's going on in the world. |
| 01:06:54 |
01:06:57 |
All right,
I will take one from Twitter, |
| 01:06:57 |
01:07:05 |
so if someone wants to take this one,
this is from… from Twitter |
| 01:07:05 |
01:07:09 |
and it’s very simple,
it’s easy, so the Davos social tag, |
| 01:07:09 |
01:07:11 |
does social media make
us more honest? |
| 01:07:13 |
01:07:15 |
Anyone?
Yeah. |
| 01:07:16 |
01:07:17 |
The mike is there. |
| 01:07:19 |
01:07:22 |
Does social media make us more honest? |
| 01:07:22 |
01:07:23 |
Go ahead. |
| 01:07:24 |
01:07:30 |
Well I think there are two ways
going about the question. |
| 01:07:31 |
01:07:36 |
Of course there's no check
on the very occlusive information |
| 01:07:36 |
01:07:37 |
coming out there. |
| 01:07:38 |
01:07:42 |
It does not make us more honest
but we would be more honest. |
| 01:07:42 |
01:07:46 |
I mean, I'm 17 and I'm trying to get
my message out about social -- |
| 01:07:46 |
01:07:47 |
What’s your message? |
| 01:07:47 |
01:07:51 |
About – I school
for the visually impaired |
| 01:07:51 |
01:07:54 |
and I actually help get equipment
to these schools |
| 01:07:54 |
01:07:57 |
and I’ve seen the real need
for equipment in Iraq |
| 01:07:58 |
01:08:00 |
for these schools
so I try to get them |
| 01:08:00 |
01:08:03 |
the equipment that they need
and we’ve actually been |
| 01:08:03 |
01:08:08 |
covered by CNN and we try
to do it as much as possible. |
| 01:08:09 |
01:08:11 |
That doesn’t make us honest,
nothing kind of makes |
| 01:08:12 |
01:08:14 |
you honest but you want
to be honest |
| 01:08:14 |
01:08:16 |
on these things
because you want to make change. |
| 01:08:16 |
01:08:18 |
I want to effect change
so I want it to be honest. |
| 01:08:18 |
01:08:22 |
So that’s the reason that it’s
more honest because you want to be. |
| 01:08:22 |
01:08:27 |
Thank you.
Randi if you have someone helping you, |
| 01:08:27 |
01:08:30 |
like just show the page on Facebook
so that we can put it up there |
| 01:08:31 |
01:08:32 |
and we’ll take
a question from Facebook. |
| 01:08:33 |
01:08:37 |
Do you want to say something?
Okay. |
| 01:08:37 |
01:08:43 |
I think we are underestimating the power
of social networks |
| 01:08:43 |
01:08:49 |
in making people honest because
it’s like almost orchestrated gossip. |
| 01:08:50 |
01:08:53 |
There is a way that when you know
people are going to comment |
| 01:08:53 |
01:08:57 |
on what you do, when you know
people can see what you do, |
| 01:08:57 |
01:09:00 |
the risk that you
can get away with things. |
| 01:09:00 |
01:09:04 |
You know the question about
how journalists actually get away |
| 01:09:04 |
01:09:08 |
with this thesis that everything
was pristine and perfect before. |
| 01:09:08 |
01:09:11 |
Well there wasn’t any way of
the feedback wasn’t there |
| 01:09:12 |
01:09:13 |
to say what we were talking is crap. |
| 01:09:14 |
01:09:18 |
Here we have voting mechanisms,
we have open criticism capabilities |
| 01:09:18 |
01:09:23 |
and we’ve always felt that any open
source movement |
| 01:09:23 |
01:09:27 |
because of the Linus’ law,
given enough eyeballs, |
| 01:09:27 |
01:09:30 |
all bugs are shallow,
there is an equivalent |
| 01:09:30 |
01:09:32 |
of shallow people being exposed
more easily |
| 01:09:32 |
01:09:34 |
when they use a social network |
| 01:09:34 |
01:09:37 |
because they don’t have
any of the traditional protection. |
| 01:09:37 |
01:09:42 |
So I think that probably social networks
are definitely forces |
| 01:09:42 |
01:09:45 |
of being able to make
people act more honestly. |
| 01:09:45 |
01:09:49 |
Thank you JP.
Owen? MySpace. |
| 01:09:53 |
01:10:03 |
I don’t know that social networks
make us more honest but social networks |
| 01:10:04 |
01:10:07 |
and social media and the social web
creates a level of transparency |
| 01:10:07 |
01:10:10 |
that makes us a lot more accountable. |
| 01:10:10 |
01:10:15 |
And it exposes a lot more those things
that the general public perceives |
| 01:10:16 |
01:10:18 |
as incorrect or inaccurate. |
| 01:10:18 |
01:10:21 |
I think that’s an important distinction
because I think honestly |
| 01:10:21 |
01:10:24 |
there's a much different definition
than to accountability |
| 01:10:25 |
01:10:27 |
and accountability
is one of the big benefits |
| 01:10:27 |
01:10:30 |
that we get from the transparency
of the social web. |
| 01:10:31 |
01:10:34 |
So Don, if you could pass the
mike to Don at the other table? |
| 01:10:35 |
01:10:36 |
Okay,
very good. |
| 01:10:36 |
01:10:40 |
And Don will you report
for your table as well? |
| 01:10:41 |
01:10:42 |
Very good. |
| 01:10:43 |
01:10:44 |
I think to answer the question |
| 01:10:45 |
01:10:54 |
you need to differentiate
between individuals and institutions. |
| 01:10:55 |
01:10:59 |
An individual,
I think it’s a tough issue, |
| 01:11:00 |
01:11:02 |
but in the sense that honesty
is a foundation of trust, |
| 01:11:03 |
01:11:05 |
if you as an individual
wants to have trusting relationships |
| 01:11:05 |
01:11:07 |
with other people you need
to be honest |
| 01:11:08 |
01:11:13 |
so that would argue
that over time people’s behavior |
| 01:11:13 |
01:11:16 |
will change
to be more truthful unless |
| 01:11:16 |
01:11:19 |
in order to have any kind
of reputation brand. |
| 01:11:20 |
01:11:22 |
I think it’s much clearer
when it comes to institutions |
| 01:11:22 |
01:11:24 |
and the key thing is transparency. |
| 01:11:24 |
01:11:28 |
That because of social networks
and the web as a whole, |
| 01:11:28 |
01:11:31 |
institutions are becoming naked. |
| 01:11:31 |
01:11:37 |
Transparency is a new force
that’s causing companies to be, |
| 01:11:37 |
01:11:40 |
I believe and I’ve done
a lot of research on this, |
| 01:11:40 |
01:11:43 |
to be more open and to be more
truthful and honest. |
| 01:11:44 |
01:11:47 |
We don’t always see it
but that’s the general trend. |
| 01:11:47 |
01:11:49 |
Basically companies
are going to be naked, |
| 01:11:49 |
01:11:53 |
and if you're going to be naked
fitness is no longer optional, |
| 01:11:55 |
01:11:57 |
if you're going to be naked
you better be buff. |
| 01:11:58 |
01:12:04 |
And so companies that are on this
can use transparency as a friend, |
| 01:12:04 |
01:12:06 |
they can sort of undress success,
if you like, |
| 01:12:07 |
01:12:11 |
and build relationships with others. |
| 01:12:11 |
01:12:16 |
This is a new force, sunlight
is the best disinfectant basically, |
| 01:12:17 |
01:12:20 |
and I think on the question
of institutions, |
| 01:12:20 |
01:12:22 |
it’s unquestionable that there
are very good things happening. |
| 01:12:23 |
01:12:25 |
Okay, in terms of our group,
briefly – |
| 01:12:25 |
01:12:27 |
Yeah, especially in places
on your table, |
| 01:12:27 |
01:12:31 |
knowing you
as what you discussed with Reid. |
| 01:12:31 |
01:12:34 |
You know what?
We never got into that. |
| 01:12:35 |
01:12:37 |
That’s very good,
I'm surprised. |
| 01:12:37 |
01:12:42 |
It’s more interesting that you started
a discussion about social networks |
| 01:12:42 |
01:12:44 |
and all of a sudden you're
into a discussion |
| 01:12:44 |
01:12:48 |
about human behavior;
about newspapers TV, |
| 01:12:49 |
01:12:52 |
democracy, innovation,
intellectual property, |
| 01:12:52 |
01:12:56 |
the nature of corporations,
competition, competitive advantage, |
| 01:12:56 |
01:13:00 |
relationship capital is a new source
of competitive advantage, |
| 01:13:00 |
01:13:04 |
and just the fact that we had that
conversation is kind of interesting. |
| 01:13:04 |
01:13:06 |
Gina made a very good point. |
| 01:13:06 |
01:13:09 |
I should – why don’t you make it
about art and artists |
| 01:13:09 |
01:13:13 |
and how the music industry
is causing some change. |
| 01:13:15 |
01:13:19 |
So the thing that is really interesting
from my perspective |
| 01:13:19 |
01:13:23 |
is we’re now going through
yet another shift in terms |
| 01:13:24 |
01:13:27 |
of what makes a successful
either artist or organizer. |
| 01:13:28 |
01:13:33 |
Today, in a social world,
and the analogy that I think |
| 01:13:34 |
01:13:38 |
is appropriate is actually when we
moved from silent movies talkies. |
| 01:13:39 |
01:13:43 |
And the fact of the matter
is silent movie start |
| 01:13:43 |
01:13:45 |
didn’t necessarily
make that transition. |
| 01:13:46 |
01:13:50 |
In the same way,
the characteristics |
| 01:13:50 |
01:13:53 |
and the things that are going to make
whether it’s an artist |
| 01:13:53 |
01:13:59 |
or an organizer or just the creator of
social experience is successful in 2010 |
| 01:13:59 |
01:14:03 |
and beyond given this new technology
and these new social platforms |
| 01:14:03 |
01:14:09 |
is actually the days of a shy artist who
has all of these handlers |
| 01:14:09 |
01:14:14 |
that they basically can be shy
and brooding in the corner |
| 01:14:14 |
01:14:18 |
just making their art,
they actually may not make it |
| 01:14:18 |
01:14:22 |
because the distribution channels
and the ways that art |
| 01:14:22 |
01:14:29 |
is discovered actually on some level
requires being outgoing and being social. |
| 01:14:30 |
01:14:34 |
So I think that it’s going
to be one of these very interesting |
| 01:14:34 |
01:14:41 |
transitions just as we’ve seen
in the past with different technologies |
| 01:14:41 |
01:14:47 |
actually rewarding and being very
appropriate for some kinds |
| 01:14:47 |
01:14:51 |
of personalities and some types
of ways of organizing and not others. |
| 01:14:51 |
01:14:52 |
Thank you Gina. |
| 01:14:52 |
01:14:54 |
Just one quick example. |
| 01:14:54 |
01:14:56 |
I want to do this
because we’re on the web |
| 01:14:56 |
01:14:58 |
and there's this view that at Davos
people talk about stuff |
| 01:14:58 |
01:14:59 |
but nothing ever happens. |
| 01:15:00 |
01:15:04 |
This morning I attended
a breakfast hosted by Mark Parker, |
| 01:15:04 |
01:15:08 |
the CEO of Nike and it launched
something I think is historic, |
| 01:15:08 |
01:15:12 |
the Green Exchange
and it’s basically using social network |
| 01:15:12 |
01:15:16 |
so that companies will contribute
their intellectual property, |
| 01:15:16 |
01:15:21 |
anything processed, best practice,
software ideas that have to do |
| 01:15:21 |
01:15:24 |
with improving the environment,
cutting carbon, and so on. |
| 01:15:24 |
01:15:27 |
They're going to place
it in the comments on the idea |
| 01:15:28 |
01:15:31 |
not just a rising tide lifts all boats
and the other big problem |
| 01:15:31 |
01:15:34 |
in the world, but as part of a new
thinking about open innovation |
| 01:15:35 |
01:15:38 |
and competitive strategy
and this is something |
| 01:15:38 |
01:15:41 |
that’s really important,
in any companies that are watching, |
| 01:15:41 |
01:15:44 |
I’d encourage them to join in
and participate. |
| 01:15:45 |
01:15:47 |
And it makes a point about social
networks, it’s not just about – |
| 01:15:48 |
01:15:49 |
They make companies more honest. |
| 01:15:50 |
01:15:51 |
Yeah,
making friends. |
| 01:15:51 |
01:15:54 |
It also enables companies
to think differently |
| 01:15:55 |
01:15:57 |
about intellectual property,
to innovate differently, |
| 01:15:57 |
01:16:00 |
and to solve some big social problems,
so that’s very important. |
| 01:16:01 |
01:16:02 |
Thank you,
Don. |
| 01:16:02 |
01:16:05 |
Now I'm going to ask the inventor
of the web, Tim Berners-Lee, |
| 01:16:05 |
01:16:07 |
to give us some thoughts. |
| 01:16:08 |
01:16:09 |
Do you want to talk about – |
| 01:16:09 |
01:16:13 |
I think, let me say about social networks
generally that to ask a question |
| 01:16:14 |
01:16:19 |
like that I think is wrong to treat them
all the same |
| 01:16:19 |
01:16:22 |
because it depends
on how you design them |
| 01:16:23 |
01:16:29 |
and little changes I think,
for example Facebook |
| 01:16:30 |
01:16:32 |
found just little changes
in how you treat privacy |
| 01:16:33 |
01:16:35 |
can dramatically affect the
way the social network works, |
| 01:16:35 |
01:16:38 |
the fact that eBay works isn’t
because they handle money very well, |
| 01:16:39 |
01:16:41 |
they protect their products really well,
it’s because threw |
| 01:16:42 |
01:16:44 |
in their reputation-based system
for where you can trust the other person |
| 01:16:45 |
01:16:47 |
and it happened to be a reputation-based
system that worked. |
| 01:16:47 |
01:16:51 |
Other sites that, I won't mention,
but secure ones, |
| 01:16:51 |
01:16:54 |
other sites in which people tweet
about or give information |
| 01:16:55 |
01:17:00 |
about what they typically think about what
just happened where there is |
| 01:17:00 |
01:17:04 |
a reputation-based system where people
can push the messages up and down, |
| 01:17:04 |
01:17:09 |
they don’t work and it’s still generally…
when you go there you find |
| 01:17:10 |
01:17:11 |
as much garbage… |
| 01:17:12 |
01:17:17 |
It turns out that really
small changes in the way |
| 01:17:17 |
01:17:22 |
you design the interaction system,
where you design this social machinery… |
| 01:17:22 |
01:17:25 |
voting systems out there,
well we’ve had voting systems… |
| 01:17:25 |
01:17:34 |
on a social networks which breaks across
countries and… |
| 01:17:35 |
01:17:39 |
and actually can't we think
of something better than voting, |
| 01:17:39 |
01:17:44 |
I think we’d be using democracy
because there would be nothing better. |
| 01:17:45 |
01:17:46 |
Winston Churchill said for years
and years and years. |
| 01:17:47 |
01:17:49 |
On social networks,
every single social network |
| 01:17:49 |
01:17:53 |
we get a chance to redesign the way
we actually make decisions together, |
| 01:17:54 |
01:17:55 |
the way we collectively
design towards the truth, |
| 01:17:56 |
01:17:58 |
and I hope we’re really
at the beginning of that path |
| 01:17:58 |
01:18:01 |
in each of the social networks
because at the moment, the experiments |
| 01:18:02 |
01:18:03 |
and I hope we find
some really effective ways |
| 01:18:04 |
01:18:05 |
so that the problem would become
very much more reliable |
| 01:18:06 |
01:18:08 |
so that I can put much more trust in it. |
| 01:18:08 |
01:18:13 |
So Tim you created the web,
so how do you feel about this preferred – |
| 01:18:13 |
01:18:18 |
I invented it, one person
this guy sent me an email |
| 01:18:18 |
01:18:20 |
and I called him back
because he was really mad |
| 01:18:20 |
01:18:22 |
and I said “I did not,
I created the web,” |
| 01:18:22 |
01:18:24 |
and he said “How can you say you created
the web and...?” |
| 01:18:25 |
01:18:29 |
So what do you think about
the third question then? |
| 01:18:30 |
01:18:33 |
What do you think we should do
in institutions to make social networks |
| 01:18:34 |
01:18:36 |
to make sure that they
improve the world better? |
| 01:18:38 |
01:18:42 |
Well actually I think we have to study,
for example we’re subjecting |
| 01:18:42 |
01:18:45 |
the people to study the web
as a scientific discipline |
| 01:18:45 |
01:18:50 |
because nobody is studying it
and so we need people studying |
| 01:18:50 |
01:18:53 |
social networks who combine
some psychology and some anthropology |
| 01:18:53 |
01:18:56 |
and the computer science…
fancy new system. |
| 01:18:56 |
01:19:00 |
So we need to study web science
and look at what we’ve got |
| 01:19:00 |
01:19:05 |
and really analyze how a need spreads,
I think it’s fascinating how |
| 01:19:05 |
01:19:07 |
a need spreads because of Twitter. |
| 01:19:07 |
01:19:11 |
We need to do it because we need
to build other systems |
| 01:19:12 |
01:19:15 |
but also we need to analyze it
because we need to figure out |
| 01:19:15 |
01:19:19 |
whether the social network
that we built now is actually unstable |
| 01:19:19 |
01:19:21 |
and somebody thought of a really good
conspiracy theory |
| 01:19:21 |
01:19:24 |
which said don’t believe all the
people of the world…, |
| 01:19:25 |
01:19:28 |
don’t believe everything that you see,
everything you hear on the news, |
| 01:19:29 |
01:19:32 |
and don’t believe any
of these bloggers but do go |
| 01:19:32 |
01:19:36 |
and do something that’s very
disruptive on the frontier. |
| 01:19:37 |
01:19:38 |
Then how do we know? |
| 01:19:38 |
01:19:40 |
Have we got any – we don’t know
how the system works, |
| 01:19:41 |
01:19:43 |
we don’t have to analyze how those
so maybe the whole thing |
| 01:19:43 |
01:19:45 |
could be like an unstable
stock exchange, |
| 01:19:45 |
01:19:50 |
or an unstable… exchange out there
unless we think about it |
| 01:19:50 |
01:19:53 |
just like we have
to analyze the stock exchange. |
| 01:19:53 |
01:19:55 |
Very interesting.
Thank you, Tim. |
| 01:19:56 |
01:19:57 |
George?
And then Facebook? |
| 01:19:58 |
01:20:01 |
You can switch to Facebook
whenever you like in your computer. |
| 01:20:01 |
01:20:07 |
So here a series of ideas
which are probably unconnected |
| 01:20:07 |
01:20:09 |
as they came out of their table,
I think they were interesting. |
| 01:20:10 |
01:20:13 |
Before I go there,
this question about honesty, |
| 01:20:13 |
01:20:15 |
my view has been for 10 years
that it should be good |
| 01:20:16 |
01:20:18 |
because in the future everyone
will know everything about you |
| 01:20:19 |
01:20:23 |
and although a famous golfer
in the United States, Tiger Woods, |
| 01:20:24 |
01:20:26 |
thought he could cover up
for many years |
| 01:20:26 |
01:20:27 |
and he found out he could not |
| 01:20:27 |
01:20:30 |
and ultimately it will
all come out whatever you do. |
| 01:20:30 |
01:20:32 |
That’s scary.
Thank you. |
| 01:20:32 |
01:20:34 |
Yeah.
He had to be mentioned this morning. |
| 01:20:34 |
01:20:37 |
So changing society,
a couple of points here. |
| 01:20:37 |
01:20:40 |
I think it was made
by our friend from Best Buy, |
| 01:20:40 |
01:20:43 |
he said that one of the biggest impacts
will be how social will change leadership. |
| 01:20:44 |
01:20:50 |
I think it was Don who talked about
Don talked about how some CEOs |
| 01:20:50 |
01:20:53 |
were shutting down social sites
and so there's going to have to be |
| 01:20:53 |
01:20:56 |
some reformational leadership so that
it’s a challenge to all leadership, |
| 01:20:56 |
01:20:59 |
even CEOs, even Presidents,
etc, number one. |
| 01:21:00 |
01:21:04 |
And the second point of changing society
is this is creating an obligation to listen, |
| 01:21:04 |
01:21:11 |
not to talk but to listen,
we all will have to listen. |
| 01:21:12 |
01:21:14 |
So here are the risks. |
| 01:21:14 |
01:21:17 |
A lash back by institutions,
some people on the table thought |
| 01:21:18 |
01:21:19 |
that there will be a lash back coming. |
| 01:21:20 |
01:21:22 |
Institutions will shut it down
and will stop it, it will censor it, |
| 01:21:22 |
01:21:24 |
even in democracies. |
| 01:21:25 |
01:21:30 |
Who said open was good?
We all claim open is good. |
| 01:21:30 |
01:21:32 |
Why did we claim that? |
| 01:21:32 |
01:21:35 |
Three of the most secretive companies
in the world: Apple, Google, |
| 01:21:35 |
01:21:37 |
and Amazon are very secretive. |
| 01:21:37 |
01:21:40 |
They love us to all be open
but they don’t want to be open. |
| 01:21:40 |
01:21:42 |
So who claims that open is good? |
| 01:21:43 |
01:21:46 |
I'm hoping Steve Jobs who’s
claiming that open was good. |
| 01:21:47 |
01:21:51 |
And last thought here on the risks
is that we, |
| 01:21:51 |
01:21:54 |
and going back to Mr. Tapscott’s
example about these videos |
| 01:21:55 |
01:21:57 |
he got on education,
you might assume |
| 01:21:57 |
01:22:01 |
that that’s the general belief
of the world but maybe it’s not, |
| 01:22:01 |
01:22:05 |
maybe that’s a small slice,
maybe we are taking these small samples |
| 01:22:06 |
01:22:09 |
considering them to be the mass opinion,
they may not be the mass opinion. |
| 01:22:11 |
01:22:18 |
And last one on how we leverage this,
you want to tell your story for Best Buy? |
| 01:22:19 |
01:22:23 |
About harnessing young people? |
| 01:22:23 |
01:22:25 |
Can you introduce yourself? |
| 01:22:25 |
01:22:28 |
…with Best Buy. |
| 01:22:28 |
01:22:31 |
I just wanted to – something we did
with Twitter |
| 01:22:32 |
01:22:34 |
which is just a practical thing
that I think |
| 01:22:35 |
01:22:38 |
back to Evan’s point where
you’ve got to find businesses using it |
| 01:22:38 |
01:22:40 |
and people ought to find use out of it. |
| 01:22:40 |
01:22:43 |
We had an employee
that came up with an idea |
| 01:22:43 |
01:22:49 |
how the connection used Twitter
to help customers with the problems |
| 01:22:49 |
01:22:53 |
they might have with their computers,
any computers or devices |
| 01:22:53 |
01:22:55 |
that they're having problems with. |
| 01:22:55 |
01:22:56 |
And how do you use Twitter? |
| 01:22:56 |
01:22:58 |
We have a big work force,
a young workforce, |
| 01:22:58 |
01:23:01 |
probably the biggest, largest,
organized young workforce |
| 01:23:02 |
01:23:08 |
in America probably outside the Army
and you have to engage this population |
| 01:23:09 |
01:23:15 |
and you can't just kind
of employ them in a contractual basis, |
| 01:23:15 |
01:23:19 |
you have to inspire them, they come
and go, they don’t have to work for you. |
| 01:23:19 |
01:23:23 |
They can turn up in your building
but they don’t have to work for you. |
| 01:23:23 |
01:23:29 |
So one of the things that we did
was this… you'll see it on Twitter. |
| 01:23:29 |
01:23:31 |
So if you have a computer problem
you can do it now, |
| 01:23:32 |
01:23:34 |
you can just say
“Hey my BlackBerry is not working. |
| 01:23:35 |
01:23:41 |
I’ve got this, this, and this”…,
and we have a voluntary army of employees, |
| 01:23:42 |
01:23:45 |
now voluntary in the sense that
they’ve all got jobs inside Best Buy, |
| 01:23:45 |
01:23:48 |
they might be working in the store,
they might be working in a call center, |
| 01:23:48 |
01:23:50 |
they might be a corporate employee,
could be just an employee |
| 01:23:50 |
01:23:55 |
and they basically say
“Hey we will sign up to solve problems” |
| 01:23:55 |
01:23:57 |
and they just do this between things
that they’ve got to do, |
| 01:23:58 |
01:24:00 |
usually most of the time their boss
is really happy with it |
| 01:24:01 |
01:24:02 |
because it’s helping customers
at Best Buy. |
| 01:24:03 |
01:24:04 |
Do you pay them? |
| 01:24:05 |
01:24:06 |
But they're employed by Best Buy. |
| 01:24:06 |
01:24:07 |
But there's no extra pay for this? |
| 01:24:08 |
01:24:09 |
No, no. |
| 01:24:09 |
01:24:11 |
I mean it’s volunteer,
they decide to do it. |
| 01:24:12 |
01:24:15 |
What's interesting is that if they're
in the store they're actually helping |
| 01:24:15 |
01:24:17 |
the same customers
that they're helping either coming |
| 01:24:18 |
01:24:20 |
into the store so they're just
meeting people where they are. |
| 01:24:21 |
01:24:24 |
So that’s a useful little wave,
about 3000 people have signed up for it |
| 01:24:24 |
01:24:29 |
and it’s just a useful, helpful tool
that came out of using Twitter |
| 01:24:29 |
01:24:32 |
and so I just – that’s what it was. |
| 01:24:33 |
01:24:38 |
And our last point was it’s more valuable
listening to them than talking to them. |
| 01:24:38 |
01:24:42 |
Thank you, George.
Are we ready to end? |
| 01:24:42 |
01:24:44 |
Owen, do you have anything
from MySpace? |
| 01:24:45 |
01:24:50 |
We’ll do some feedback from Facebook?
Randi you want to? |
| 01:24:57 |
01:25:01 |
Sure. So we threw out the same question
to people on Facebook as we were discussing |
| 01:25:01 |
01:25:06 |
and in about two minutes we had 6000
responses come in and overwhelmingly, |
| 01:25:07 |
01:25:10 |
people are saying making people
more connected with their friends, |
| 01:25:10 |
01:25:13 |
I was secretly breathing
a sigh of relief |
| 01:25:13 |
01:25:16 |
that playing games online more was a – |
| 01:25:16 |
01:25:20 |
That’s a sample of 6000 replying
online in the last 15minutes? |
| 01:25:20 |
01:25:21 |
Two minutes. |
| 01:25:21 |
01:25:22 |
Okay. |
| 01:25:25 |
01:25:28 |
And then what was interesting
is there was a |
| 01:25:28 |
01:25:36 |
some interesting age differences
so we see people who are 35+ |
| 01:25:37 |
01:25:40 |
are more interested in the games
and gaming section |
| 01:25:41 |
01:25:46 |
and it was also interesting
to see how being aware |
| 01:25:46 |
01:25:49 |
of current events also ranged
pretty important to people, |
| 01:25:49 |
01:25:53 |
especially young people,
we’re seeing 10%, |
| 01:25:53 |
01:25:59 |
pretty significantly larger than game
playing as being aware of the news |
| 01:25:59 |
01:26:01 |
and what's going on in the world. |
| 01:26:01 |
01:26:04 |
It’s just interesting I think
to bring that many people |
| 01:26:04 |
01:26:05 |
to the conversation also. |
| 01:26:07 |
01:26:10 |
Yes, thank you.
Very good. |
| 01:26:10 |
01:26:14 |
So next table, you want to report for
that table or is there anyone... |
| 01:26:15 |
01:26:17 |
I'm David… |
| 01:26:17 |
01:26:21 |
First of all my mother is addicted
to Farm Ville |
| 01:26:21 |
01:26:23 |
so keep your mothers away
from the games. |
| 01:26:24 |
01:26:31 |
She drives to the house
and then she opens the computer |
| 01:26:32 |
01:26:34 |
and like – to feed the cow
before she’ll talk to me. |
| 01:26:35 |
01:26:37 |
It’s dangerous this Farm Ville thing. |
| 01:26:38 |
01:26:40 |
But I think the game part’s new. |
| 01:26:40 |
01:26:43 |
Speaking of the games,
I'm just going to try |
| 01:26:43 |
01:26:46 |
and find some of the things from
our table that I haven’t heard yet. |
| 01:26:47 |
01:26:50 |
I think there was a good discussion
about whether social networks |
| 01:26:50 |
01:26:55 |
waste time or add time
and I think the consensus from most |
| 01:26:55 |
01:26:57 |
of the people at the table
is that social networks |
| 01:26:57 |
01:27:00 |
have improved value that they're
saving both time and money. |
| 01:27:01 |
01:27:04 |
There were companies that had cut their
marketing budgets by 8% |
| 01:27:04 |
01:27:07 |
because social networks were a more
effective way to get the word out |
| 01:27:08 |
01:27:09 |
and their employees were doing it. |
| 01:27:09 |
01:27:12 |
People were having meetings
for work reasons |
| 01:27:13 |
01:27:15 |
and saving time because
they just knew a lot more |
| 01:27:15 |
01:27:17 |
and were finding faster answers. |
| 01:27:17 |
01:27:19 |
So I think the general view
was the impact on society |
| 01:27:20 |
01:27:22 |
was to increase its value by saving time
and money. |
| 01:27:23 |
01:27:25 |
In terms of the risk, and I weigh it |
| 01:27:26 |
01:27:29 |
because I think we had a slightly
different view about the honesty issue. |
| 01:27:30 |
01:27:32 |
I think we have
a real concern about trust |
| 01:27:32 |
01:27:36 |
and a real concern about truth
not because people are inherently |
| 01:27:37 |
01:27:42 |
not truthful but because there isn’t
enough literacy to know what is truth |
| 01:27:43 |
01:27:44 |
and what is not. |
| 01:27:44 |
01:27:46 |
And we had profound stories
that social networks |
| 01:27:46 |
01:27:51 |
gave wrong information about companies
which killed their stock prices |
| 01:27:51 |
01:27:54 |
and then people made it back
so there's no regulation on this, |
| 01:27:54 |
01:27:56 |
the regulations haven’t
caught up with it. |
| 01:27:56 |
01:28:00 |
We think there's a real risk
of the fact that there |
| 01:28:01 |
01:28:03 |
is a generational knowledge
being passed, |
| 01:28:03 |
01:28:08 |
that people are using more education
and... than teachers, |
| 01:28:08 |
01:28:10 |
they always prefer to do that
but now it’s becoming easier, |
| 01:28:11 |
01:28:16 |
their reputations can move quite quickly
and there's a real thinking |
| 01:28:16 |
01:28:20 |
and I think we were hearing that earlier
that people are moving fast. |
| 01:28:20 |
01:28:25 |
So we do see a real risk
to having literacy, education, |
| 01:28:25 |
01:28:28 |
teaching catch
up with this phenomenon. |
| 01:28:30 |
01:28:34 |
Then lastly, in terms of what
to do many things, |
| 01:28:34 |
01:28:37 |
one is addressing the literacy issue,
the other is we feel very strongly |
| 01:28:37 |
01:28:39 |
about the digital divide. |
| 01:28:39 |
01:28:40 |
There are 4 billion people |
| 01:28:40 |
01:28:43 |
whose access to the internet
is through their mobile phones. |
| 01:28:43 |
01:28:47 |
They really use SMS,
they need vaccinations, |
| 01:28:47 |
01:28:51 |
they need to care for their children,
they need news. |
| 01:28:51 |
01:28:55 |
The economics and the technology
are moving to more advanced things |
| 01:28:55 |
01:28:59 |
but we can't forget these people
because if they don’t come along |
| 01:28:59 |
01:29:01 |
with us we’re creating two societies,
not one |
| 01:29:01 |
01:29:05 |
and that won't be good
for society or its economics. |
| 01:29:05 |
01:29:08 |
Very good.
Thank you, David. |
| 01:29:08 |
01:29:12 |
So this table, who reports?
Owen? |
| 01:29:15 |
01:29:18 |
So if anyone wants to intervene we have
a little bit more than 10 minutes left |
| 01:29:19 |
01:29:22 |
so let me know and at the end I will ask
all the discussion leaders |
| 01:29:23 |
01:29:26 |
to wrap up the session and talk to us
about what they learned during |
| 01:29:26 |
01:29:29 |
the session again so we have 10 minutes.
Owen. |
| 01:29:29 |
01:29:33 |
Great. First of all to the person
that brought me the water, thank you. |
| 01:29:33 |
01:29:35 |
I think I’ve never been so happy
to receive a bottle of water before. |
| 01:29:36 |
01:29:38 |
I can speak again. |
| 01:29:38 |
01:29:43 |
We had a pretty broad ranging discussion
that went a number of different areas. |
| 01:29:44 |
01:29:48 |
The three themes that
I think came out of it |
| 01:29:49 |
01:29:55 |
were what impact can we have now
that social networking is where it is |
| 01:29:56 |
01:30:02 |
and I think the information
that you shut down |
| 01:30:02 |
01:30:04 |
one social network inside
of a company or inside a community |
| 01:30:05 |
01:30:08 |
and another social network
just simply spurts up and takes off, |
| 01:30:08 |
01:30:11 |
people move their social networking
to another platform, |
| 01:30:12 |
01:30:16 |
I think the general consensus around
the table was that the genie |
| 01:30:16 |
01:30:20 |
is out of the bottle,
this digital disruption has occurred |
| 01:30:20 |
01:30:24 |
and so we then try to direct the
conversation towards |
| 01:30:25 |
01:30:27 |
“Okay,
how does that impact society? |
| 01:30:27 |
01:30:28 |
What do we want to do?
What should we do?” |
| 01:30:29 |
01:30:36 |
One great point that was made by Jeremy
was that there really is a difference |
| 01:30:37 |
01:30:39 |
and that we should separate the
issues of privacy |
| 01:30:39 |
01:30:42 |
and regulation of data. |
| 01:30:43 |
01:30:50 |
And this notion that data lives on forever
and that there is a potential role |
| 01:30:50 |
01:30:55 |
for regulation in terms of how it is
that we should protect society |
| 01:30:55 |
01:31:03 |
in terms of how we manage the data both
in how companies use it towards business |
| 01:31:03 |
01:31:09 |
and monetization strategies
as well as how it is available |
| 01:31:09 |
01:31:14 |
and certainly the role of government
and the term “big brother” |
| 01:31:14 |
01:31:19 |
was certainly brought up in availability
of that data far into the future. |
| 01:31:20 |
01:31:28 |
And then the last thing
that came up at our table |
| 01:31:29 |
01:31:33 |
and unfortunately we weren’t able to go
into but I thought was interesting, |
| 01:31:33 |
01:31:36 |
I think there was general interest
in our table is our social networks |
| 01:31:37 |
01:31:43 |
truly bringing together global
communities like we oftentimes |
| 01:31:43 |
01:31:48 |
think or hear that they are
or are they really just bringing together |
| 01:31:48 |
01:31:53 |
the communities that exist…
to extend them maybe country by country |
| 01:31:54 |
01:31:57 |
and one of the examples
that was brought up was there |
| 01:31:57 |
01:31:59 |
are social networks in certain
countries that are much, |
| 01:32:00 |
01:32:03 |
much larger – that are the dominant
social networks |
| 01:32:03 |
01:32:06 |
that aren’t MySpace or Facebook
or Twitter |
| 01:32:06 |
01:32:10 |
which I think we often perceive
as the dominant social networks |
| 01:32:10 |
01:32:12 |
that the entire globe is using. |
| 01:32:12 |
01:32:17 |
We weren’t able get into the discussion
but I thought the risk |
| 01:32:17 |
01:32:21 |
was an interesting one so that
was what our table discussed. |
| 01:32:23 |
01:32:26 |
Okay,
thank you very much. |
| 01:32:26 |
01:32:32 |
I was trying to go to see
what people were saying on Twitter |
| 01:32:33 |
01:32:36 |
but there looks like we have a
so let’s hear this one out. |
| 01:32:36 |
01:32:38 |
Are people in social networks
moving too fast, |
| 01:32:38 |
01:32:41 |
sacrificing truth
and reputation? |
| 01:32:42 |
01:32:48 |
Lots of areas like hundreds
and hundreds of pieces of feedback here. |
| 01:32:49 |
01:32:54 |
Has anyone have any question
or remark before we ask for discussion |
| 01:32:54 |
01:32:56 |
leaders to wrap up the session? |
| 01:32:57 |
01:33:01 |
Okay so let’s have a look at
I was trying to find a question in there. |
| 01:33:02 |
01:33:08 |
That’s one of the filtering issues
here which you can see |
| 01:33:08 |
01:33:12 |
is that filtering the questions
from the rest is not the best. |
| 01:33:13 |
01:33:18 |
All right, so I'm going to ask
the discussion leaders to |
| 01:33:20 |
01:33:24 |
Reid do you want
to wrap up the session? |
| 01:33:24 |
01:33:28 |
I'm sure you can share
with us what you’ve learned |
| 01:33:28 |
01:33:30 |
and where you see this is going. |
| 01:33:30 |
01:33:33 |
I'm going to try and pass you the mike,
very far away. |
| 01:33:45 |
01:33:48 |
So this is something – I won't take this
as what do I learn |
| 01:33:49 |
01:33:52 |
because these are things I live
and breathe on a daily basis. |
| 01:33:52 |
01:33:55 |
What I will say is some of the things
that I think have emerged |
| 01:33:55 |
01:34:02 |
as means or ideas I think
that some of the key questions |
| 01:34:02 |
01:34:09 |
here are from hopefully mostly
for good or majorly for good. |
| 01:34:10 |
01:34:13 |
There is an inevitable tidal wave
of what's happening in terms |
| 01:34:13 |
01:34:16 |
of everyone being present
with these technologies. |
| 01:34:16 |
01:34:21 |
And while the maybe potential
institutional back lash, |
| 01:34:21 |
01:34:28 |
there maybe some question about
is open inherently good although |
| 01:34:28 |
01:34:31 |
I think many people
will defend transparency |
| 01:34:32 |
01:34:34 |
and openness is inherently good
and maybe some companies |
| 01:34:35 |
01:34:36 |
should be a little more open. |
| 01:34:37 |
01:34:40 |
I think that the question
is really given the fact |
| 01:34:40 |
01:34:45 |
that that ship has sailed
and we do live in an environment |
| 01:34:45 |
01:34:50 |
where we are living in a network world,
the question then becomes |
| 01:34:50 |
01:34:52 |
how do you do that effectively,
how do you minimize risk issues, |
| 01:34:53 |
01:34:58 |
and how do you maximize
the benefits that you can get from this. |
| 01:34:58 |
01:35:01 |
And for example in terms
of Facebook polls, |
| 01:35:01 |
01:35:03 |
staying connected is extremely important
not just socially |
| 01:35:04 |
01:35:10 |
but also professionally in terms
of what's going on in your industry. |
| 01:35:10 |
01:35:12 |
Industries are in the process
of I think a lot of transition. |
| 01:35:13 |
01:35:15 |
You can just ask any journalist
about what's going on |
| 01:35:15 |
01:35:21 |
and you'll get a very good insight
into how much these technologies |
| 01:35:21 |
01:35:23 |
are actually changing the landscape
in which we live. |
| 01:35:23 |
01:35:28 |
And so both individually
I think it should be good to have |
| 01:35:29 |
01:35:31 |
a kind of what is your personal social
media strategy |
| 01:35:31 |
01:35:34 |
but also in terms of the organizations
and what you're trying to accomplish. |
| 01:35:34 |
01:35:40 |
I think thematically in terms
of the fact that when you have this |
| 01:35:40 |
01:35:43 |
openness what kinds
of things can you accomplish? |
| 01:35:43 |
01:35:45 |
Can you find talent and expertise
two degrees away from you? |
| 01:35:46 |
01:35:49 |
Can you publicize what your mission
is or find people in the world |
| 01:35:49 |
01:35:51 |
to participate in discussion
that will help you with those things? |
| 01:35:52 |
01:35:57 |
And I think that as you identify
the issues I don’t think |
| 01:35:58 |
01:36:01 |
you can hold back the future,
I think you can just try to still the car |
| 01:36:01 |
01:36:04 |
a little bit because the ship
is left port. Thank you. |
| 01:36:04 |
01:36:07 |
Thank you, Reid. So Gina maybe?
Don and then Evan. |
| 01:36:08 |
01:36:11 |
Gina are you ready?
Don do you want to start? |
| 01:36:13 |
01:36:24 |
Randi I'm sorry Mark is not here
because I wanted to say to him |
| 01:36:24 |
01:36:27 |
please don’t send out an email
to 350 million people |
| 01:36:28 |
01:36:30 |
because one of the unintended
consequences of that was |
| 01:36:31 |
01:36:35 |
for people who are Mark’s friends,
all of a sudden the whole world |
| 01:36:35 |
01:36:40 |
wanting to get closer to Mark
sent friend requests to people like me. |
| 01:36:40 |
01:36:42 |
I wondered what’s going on,
I was getting hundreds |
| 01:36:42 |
01:36:44 |
of friend requests coming
in here every hour |
| 01:36:45 |
01:36:47 |
and it’s like I must have done
something really amazing. |
| 01:36:48 |
01:36:52 |
Okay,
I’ll just make one observation, |
| 01:36:52 |
01:36:56 |
I’d like to go back into this thing
about the issue about journalists |
| 01:36:56 |
01:37:04 |
and that Michael talked about this world
where we all thought that journalists |
| 01:37:05 |
01:37:08 |
and the traditional newspapers
with the source of all truth |
| 01:37:08 |
01:37:10 |
and somebody said why
is that the case. |
| 01:37:10 |
01:37:12 |
Well obviously it has to do
with the character of the old media |
| 01:37:13 |
01:37:16 |
versus the news buff and they were able
to establish that view |
| 01:37:16 |
01:37:22 |
because they in fact ran the press
and we had the traditional media |
| 01:37:22 |
01:37:25 |
that was one,
that it was centralized |
| 01:37:26 |
01:37:27 |
and you can control the message
so what we’re talking about today |
| 01:37:28 |
01:37:31 |
is there's a new medium
that’s highly distributed, |
| 01:37:31 |
01:37:34 |
it’s decentralized, it’s one-to-one,
it’s many of the many, |
| 01:37:34 |
01:37:39 |
and freedom of the press
was a great idea especially |
| 01:37:39 |
01:37:41 |
if you're one of the press. |
| 01:37:41 |
01:37:44 |
Well now we kind of all do. |
| 01:37:45 |
01:37:48 |
So we have this thing that sort
of has this awesome neutrality |
| 01:37:49 |
01:37:51 |
and will it be good,
will it be bad, |
| 01:37:51 |
01:37:54 |
will it make us more open
or not or whatever. |
| 01:37:54 |
01:37:57 |
To me this is a reflection
of everything that’s good |
| 01:37:57 |
01:38:00 |
and bad in society
and it will be what we want it to be |
| 01:38:00 |
01:38:07 |
which is why issues like censorship,
to make sure that they really |
| 01:38:08 |
01:38:16 |
have privacy controls
and so what are really key issue |
| 01:38:17 |
01:38:20 |
but it’s not just for them,
it’s for all of us in terms |
| 01:38:20 |
01:38:21 |
of the way they use this technology |
| 01:38:22 |
01:38:26 |
to ensure that it’s used
for the public good |
| 01:38:26 |
01:38:28 |
and for the good of all
of us basically. |
| 01:38:28 |
01:38:30 |
Thank you Don.
Gina? |
| 01:38:30 |
01:38:35 |
So let me maybe just summarize some
of what I think are the interesting |
| 01:38:35 |
01:38:39 |
contrarian views that I actually think
came out in this conversation |
| 01:38:40 |
01:38:41 |
that I thought was really cool |
| 01:38:42 |
01:38:44 |
and also something we should
continue to talk about. |
| 01:38:44 |
01:38:49 |
One is secrecy
and some of the most powerful companies |
| 01:38:49 |
01:38:51 |
today in terms of driving growth
and change |
| 01:38:52 |
01:38:58 |
and real revenue are much more secretive
than if you take corporations as a whole, |
| 01:38:58 |
01:39:00 |
I think we need to look at that. |
| 01:39:00 |
01:39:06 |
I think there are some sort of standard
ways we talk about privacy |
| 01:39:06 |
01:39:12 |
or transparency or trust
at sort of a macro level, |
| 01:39:12 |
01:39:15 |
I think we have to start from here
and leaving this conversation |
| 01:39:15 |
01:39:18 |
getting more and more granular
in that conversation. |
| 01:39:18 |
01:39:23 |
In some cases privacy matters
and privacy is paramount |
| 01:39:24 |
01:39:27 |
and I think in other situations
we are going to be more transparent |
| 01:39:27 |
01:39:31 |
and comfortable and I think from here
I would encourage all of us to sort of |
| 01:39:31 |
01:39:33 |
take it down the level
in terms of granularity. |
| 01:39:33 |
01:39:39 |
And I think the last point that was made
here is that that it’s worth spending |
| 01:39:40 |
01:39:44 |
more time on is the fact that small
changes do make a big difference |
| 01:39:44 |
01:39:51 |
and it is so easy whether you're creating
services as some of us in this room are |
| 01:39:51 |
01:39:56 |
and evolving them dynamically
that small decisions |
| 01:39:56 |
01:40:01 |
in the product actually have in some
cases intending consequences |
| 01:40:01 |
01:40:06 |
and in other cases unintended
consequences that need to be looked at |
| 01:40:06 |
01:40:11 |
and everybody is moving so fast
and you're talking about this volume |
| 01:40:11 |
01:40:14 |
of people using these social
technologies in different ways, |
| 01:40:14 |
01:40:20 |
our CTO describes
it as three-dimensional chess, |
| 01:40:21 |
01:40:23 |
and I think that that
is very accurate here. |
| 01:40:24 |
01:40:26 |
So I think there are
so many things |
| 01:40:26 |
01:40:28 |
that have been great that
we’ve covered this morning |
| 01:40:28 |
01:40:30 |
and I think the conversations
and really the places |
| 01:40:31 |
01:40:34 |
where there is tension
and where there are contrarian views |
| 01:40:34 |
01:40:36 |
are really the places to go from this. |
| 01:40:37 |
01:40:41 |
Gina before we pass it to George,
since the mike is here, just one question. |
| 01:40:41 |
01:40:44 |
You have a collection
of how many social networks on Ning? |
| 01:40:45 |
01:40:47 |
There have been over two million Ning
networks created |
| 01:40:47 |
01:40:48 |
with 5000 new ones created every day. |
| 01:40:49 |
01:40:51 |
So I just wanted some of your views on – |
| 01:40:51 |
01:40:56 |
Some of those are domain-mapped so
Camscore doesn’t actually – just as insight. |
| 01:40:56 |
01:41:00 |
So some people are saying
that a huge – Facebook, Twitter, |
| 01:41:00 |
01:41:04 |
and MySpace will like take it all
and I just wanted your views on that. |
| 01:41:05 |
01:41:07 |
Are we going to have more millions
of social networks |
| 01:41:07 |
01:41:10 |
or is it going to consolidate
into five or ten? |
| 01:41:11 |
01:41:15 |
I don’t think it’s going to consolidate,
I mean, |
| 01:41:15 |
01:41:23 |
whenever you see technology trends
you do see dominant players |
| 01:41:23 |
01:41:27 |
in specific things, whether it’s
LinkedIn professional identity, |
| 01:41:27 |
01:41:31 |
whether it’s Facebook to connect you
to the people that you know in your life |
| 01:41:31 |
01:41:33 |
and you went to school with
and others or whether it’s about |
| 01:41:34 |
01:41:37 |
meeting new people around your interests
and passions, |
| 01:41:37 |
01:41:41 |
I actually think that all of these work
so well together |
| 01:41:41 |
01:41:46 |
that it’s not as though it’s some game
and I think that when you actually look |
| 01:41:46 |
01:41:50 |
at how technologies generally evolve
they tend to go from their own |
| 01:41:51 |
01:41:57 |
fixed experiences into platform experiences
that have a lot of different ways |
| 01:41:57 |
01:42:00 |
for people to interact with them
and there's a place for both. |
| 01:42:01 |
01:42:02 |
Thank you,
Gina. |
| 01:42:02 |
01:42:04 |
So real quick, we have
a few minutes left, George. |
| 01:42:05 |
01:42:08 |
Just a few quick thoughts on trust. |
| 01:42:08 |
01:42:12 |
Forrester has done a number
of surveys on trusted media |
| 01:42:13 |
01:42:15 |
and blogs are one
of the least trusted media |
| 01:42:15 |
01:42:17 |
in the United States below magazines,
newspapers, TV, |
| 01:42:17 |
01:42:20 |
one of the least trusted media are blogs. |
| 01:42:20 |
01:42:26 |
My feeling after two hours here
is that this all feels very immature. |
| 01:42:26 |
01:42:29 |
It feels like we’re sitting
here on campfires |
| 01:42:29 |
01:42:32 |
and why it’s
like we’re just chewing on bones, |
| 01:42:32 |
01:42:35 |
it just feels like we’re just
getting going here. |
| 01:42:35 |
01:42:40 |
That being said the door will not close,
the door will open even wider. |
| 01:42:41 |
01:42:43 |
And if you look at our data
on the Y-generation, |
| 01:42:43 |
01:42:48 |
that’s 18 to 28 versus
the X-generation which is 29 to 40, |
| 01:42:48 |
01:42:50 |
you see incredible velocity towards
all these media. |
| 01:42:51 |
01:42:52 |
So it is coming. |
| 01:42:52 |
01:42:55 |
And I have a friend who’s my age
who said none of the cool stuff |
| 01:42:55 |
01:42:57 |
will happen until we’re all dead, |
| 01:42:57 |
01:42:59 |
so we all could die before
all the cool stuff could happen. |
| 01:42:59 |
01:43:00 |
It feels immature but we’re going there. |
| 01:43:01 |
01:43:02 |
Thank you very much.
Evan Williams. |
| 01:43:03 |
01:43:09 |
I agree with the notion that it’s very,
very early and I think |
| 01:43:09 |
01:43:15 |
of all the changes we’ve talked
about probably we’re underestimating |
| 01:43:16 |
01:43:21 |
where the changes will happen
and how much they will happen |
| 01:43:21 |
01:43:23 |
to these technologies. |
| 01:43:23 |
01:43:27 |
Then on a positive note one thing I
don’t think I’ve talked about enough |
| 01:43:27 |
01:43:32 |
and really changes society
is where the dramatic things happen |
| 01:43:32 |
01:43:38 |
in society is that we don’t have freedom
of expression or we’re undergoing crisis |
| 01:43:38 |
01:43:41 |
and this is something
that I think these technologies |
| 01:43:42 |
01:43:45 |
do in a powerful way
that didn’t happen before. |
| 01:43:45 |
01:43:48 |
Basically if you give people
a way to form groups |
| 01:43:48 |
01:43:51 |
and to find that there’s someone else
out there who shares |
| 01:43:52 |
01:43:58 |
a notion to do something, the likelihood
of doing something dramatically skyrockets |
| 01:43:59 |
01:44:04 |
and this is something that we’ve seen
on Twitter many times |
| 01:44:04 |
01:44:08 |
they get excited with simple things
like in a story we heard |
| 01:44:08 |
01:44:11 |
a couple of years ago when someone
tweeted something in Toronto |
| 01:44:11 |
01:44:14 |
and it was around Christmas
and it was really cold outside |
| 01:44:15 |
01:44:19 |
and they got the notion to go outside
and do a spontaneous sort of effort |
| 01:44:19 |
01:44:23 |
to go help the homeless people
and give them clothes and food. |
| 01:44:23 |
01:44:26 |
And it was a person sitting alone
in their apartment |
| 01:44:27 |
01:44:30 |
and because they were able to connect
with others online they formed a group |
| 01:44:30 |
01:44:32 |
who just went out to the streets
and did that right then |
| 01:44:33 |
01:44:36 |
and it became something
that they did regularly. |
| 01:44:36 |
01:44:41 |
And then you see the huge movements
to help people out in Haiti currently |
| 01:44:41 |
01:44:43 |
on all the social networks. |
| 01:44:44 |
01:44:48 |
And I just tweeted
and I learned a new term from Oreo here, |
| 01:44:48 |
01:44:54 |
slaptivism, it’s about people feeling like
they did something by putting |
| 01:44:55 |
01:44:59 |
a ribbon on or tweeting
that you should donate money, |
| 01:44:59 |
01:45:01 |
perhaps if they haven’t donated
money themselves, |
| 01:45:01 |
01:45:04 |
and feeling good about that,
that is definitely happening |
| 01:45:04 |
01:45:08 |
but I think it also is a fact that more
people are doing stuff |
| 01:45:09 |
01:45:11 |
because they're motivated
by others around them |
| 01:45:12 |
01:45:14 |
and they're connected to instead
of sitting in their apartment |
| 01:45:14 |
01:45:17 |
and that’s very promising to me.
Thank you. |
| 01:45:17 |
01:45:18 |
Thank you, Evan.
Mousa Musa. |
| 01:45:19 |
01:45:24 |
Yeah I think we’ve learned
something really big here. |
| 01:45:24 |
01:45:28 |
As the statistic on Facebook
is that young people |
| 01:45:28 |
01:45:35 |
are more aware of current events, they're
more interested in current events, right? |
| 01:45:36 |
01:45:39 |
And with the terms
that people are backing social causes |
| 01:45:40 |
01:45:45 |
on social media I don’t see a reason why
we shouldn’t make them more social, |
| 01:45:45 |
01:45:49 |
while we shouldn’t have
a branch dedicated to social causes |
| 01:45:49 |
01:45:53 |
because it’s not just about social causes,
there's also business in it as well, |
| 01:45:53 |
01:45:55 |
you're attracting teenagers. |
| 01:45:55 |
01:46:00 |
And as Forrester,
the statistic is people under 18 |
| 01:46:00 |
01:46:04 |
are double so there will be more double
people interested in your current events |
| 01:46:04 |
01:46:09 |
so if you just put more interest into
social activity more people will join. |
| 01:46:09 |
01:46:11 |
Thank you.
Can you pass the mike |
| 01:46:12 |
01:46:16 |
to Randi Zuckerberg while he hear
Owen Van Natta, closing remarks? |
| 01:46:22 |
01:46:24 |
It’s interesting,
we came together |
| 01:46:24 |
01:46:27 |
to talk about how social network
is changing society |
| 01:46:27 |
01:46:30 |
and I think there are a lot of really
great ways that social networking |
| 01:46:30 |
01:46:35 |
is having a super, big,
positive impact on society |
| 01:46:35 |
01:46:37 |
and some of them
have been mentioned here. |
| 01:46:38 |
01:46:42 |
We bring together this group of people
who are obviously interested |
| 01:46:42 |
01:46:45 |
in discussing this issue
and one of the things |
| 01:46:45 |
01:46:49 |
that I take away from it is we’re
all very concerned about privacy, |
| 01:46:49 |
01:46:55 |
we’re all very concerned about how youth
is operating within these social networks |
| 01:46:56 |
01:47:00 |
and how they may not understand the future
implications of what it is that they do today |
| 01:47:00 |
01:47:06 |
and one of the things I take away from
this is that somebody |
| 01:47:07 |
01:47:12 |
who is part of one of these social networks,
we have a responsibility |
| 01:47:13 |
01:47:19 |
to make sure that we are transparent
and that we don’t confuse people, |
| 01:47:19 |
01:47:21 |
that they understand
what it is that they're doing. |
| 01:47:22 |
01:47:25 |
We may not be able to educate them
as to exactly what the repercussions |
| 01:47:26 |
01:47:28 |
will be if they put pictures up
of themselves in college |
| 01:47:29 |
01:47:32 |
that they ultimately 10 years later
are not going to want digitized |
| 01:47:32 |
01:47:35 |
and available on the web,
that s something that society |
| 01:47:36 |
01:47:39 |
and social norms are going to have to,
I think, |
| 01:47:39 |
01:47:44 |
ultimately impact but what we can do
is we can make sure |
| 01:47:45 |
01:47:47 |
that we don’t obscure things
and we don’t confuse users |
| 01:47:48 |
01:47:51 |
and it’s something that I can tell you,
as we take a much more user-centered |
| 01:47:51 |
01:47:54 |
approach to how it is
that we’re building out MySpace, |
| 01:47:54 |
01:47:58 |
we’re committed to making sure
that users at least understand exactly |
| 01:47:58 |
01:48:03 |
what privacy settings are,
what is being shared in what places |
| 01:48:03 |
01:48:07 |
and how does that information flow,
so those are my thoughts. |
| 01:48:07 |
01:48:10 |
Thank you, Owen.
Randi, closing remarks. |
| 01:48:10 |
01:48:15 |
Thanks. So at our table
we discussed identity quite a bit, |
| 01:48:15 |
01:48:18 |
I think that’s going to be the huge trend
of 2010 that we discussed |
| 01:48:18 |
01:48:21 |
how to take your identity and carry
it with you wherever you are online. |
| 01:48:22 |
01:48:25 |
I also thought there was an interesting
point too about current events |
| 01:48:26 |
01:48:29 |
and looking at people aged 13 to 17,
how interested they were. |
| 01:48:29 |
01:48:34 |
One of the questions I get asked a lot
is old media versus media which I hate but, |
| 01:48:34 |
01:48:37 |
are they cannibalizing each other. |
| 01:48:37 |
01:48:41 |
I think that there's incredible opportunity
for every one to work better together. |
| 01:48:42 |
01:48:44 |
I think you need that social filter
of what your friends are saying |
| 01:48:45 |
01:48:47 |
but you also really need
that expert content |
| 01:48:47 |
01:48:50 |
and that’s more important
to us than ever right now. |
| 01:48:50 |
01:48:55 |
I also still agree that we’re still at the
beginning of unlocking the potential. |
| 01:48:56 |
01:48:58 |
We’ve certainly come a long way from
a few years ago |
| 01:48:58 |
01:49:01 |
when people said
“We’re just going to hire some college |
| 01:49:01 |
01:49:03 |
interns to manage
our social media presence,” |
| 01:49:04 |
01:49:06 |
and a long way from a year or two ago
when politicians were saying |
| 01:49:07 |
01:49:09 |
“I don’t know,
should I get on these sites?” |
| 01:49:09 |
01:49:11 |
and connect with people. |
| 01:49:12 |
01:49:18 |
But at the same time when I look
at how it still excited the media, |
| 01:49:18 |
01:49:21 |
it gets about like “Oh my God,
this situation happened in Haiti |
| 01:49:22 |
01:49:24 |
and people respond on Facebook
and Twitter,” |
| 01:49:24 |
01:49:27 |
I mean, of course they respond there
because that’s where people are |
| 01:49:28 |
01:49:31 |
and that’s where 350 million
or 500 million people around the world |
| 01:49:32 |
01:49:38 |
are and I hope that we get to a time
when that’s not exciting to media |
| 01:49:38 |
01:49:42 |
any more because it just fully integrated
that people understand |
| 01:49:43 |
01:49:44 |
that that’s where people
are taking online. |
| 01:49:45 |
01:49:47 |
And then the last thing,
someone made a really interesting point |
| 01:49:47 |
01:49:51 |
about – that we need
to do a little more research, |
| 01:49:51 |
01:49:53 |
we need to work with data
a little more in the academics. |
| 01:49:53 |
01:49:57 |
I think that we really are in a position
of responsibility |
| 01:49:58 |
01:50:01 |
that we need to understand the impacts
this is making on the world, |
| 01:50:01 |
01:50:05 |
how people are forming connections
in unlikely areas of the world |
| 01:50:06 |
01:50:09 |
and how that can impact
for social responsibility. |
| 01:50:10 |
01:50:12 |
Thank you, Randi,
and all the discussion leaders |
| 01:50:12 |
01:50:16 |
and all the thousand people
or so who watched us live on this… |
| 01:50:17 |
01:50:24 |
So those feed cameras are here if you want
to leave a thought about the session, |
| 01:50:24 |
01:50:27 |
just one and Steve will load
them to YouTube as well. |
| 01:50:27 |
01:50:29 |
They are not to be taken away,
please, |
| 01:50:29 |
01:50:31 |
but you can do that you can be
on the Davos channel |
| 01:50:31 |
01:50:35 |
and I want to thank you very much
and have a great World Economic Forum. |
