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152 Languages
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811 Countries
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9 Billion Viewers
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ONN
International |
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Denmark
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The National Tourism Board
unveiled a new |
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00:00:13 |
20 million Euro promotional
campaign this week, |
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directed by Denmark's
most beloved filmmaker, |
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Lars Von Trier.
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Mr. Von Trier's ability to work
with such disparate Danish themes |
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such as rape, incest,
and the inherently evil nature of society |
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make him a national treasure.
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The first exciting television ad,
which was filmed |
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entirely on camera phones
using only natural light |
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and actors who were kept in
sensory-deprivation chambers |
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for sixteen days prior to shooting,
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will begin airing across
Europe later this week. |
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Here's a sneak peek.
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Jorn!
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Jorn!
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Mother.
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Come explore
Denmark's outdoors. |
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But the Tourism Board expects
the ads to pay off hugely |
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by attracting young
urban professionals, |
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who are the most in need
of having their egos shattered. |
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00:01:12 |
The hip new ad,
called "Nightlife," |
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will air on MTV Europe tomorrow.
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It was at this very spot
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where I was first raped.
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It was I who raped you.
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Youthful Denmark.
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Von Trier is also playing up
Denmark's enchanting romantic side, |
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touting it as the perfect place
to begin a doomed love affair. |
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Fall in love in Denmark.
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The ads took over
one year to complete |
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due to Von Trier's decision
to wire his own jaw shut |
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and communicate
with the cast and crew |
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in a form of sign language
he created himself. |
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00:02:21 |
Moving on,
|
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will the world ever threaten
|
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00:02:25 |
our dominance
in indoor handball? |
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00:02:27 |
Still ahead:
|
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00:02:31 |
FDA recalls grenades accidentally
approved for human consumption. |
