Sustainable Consumption Report 2012
Primary Language: English
Description: 13 January 2012 This video showcases the World Economic Forum initiative on sustainable consumption which aims to help create the right enabling environment for businesses to u (More)
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00:00:08 00:00:13 It is virtually impossible for someone nowadays at the beginning of the 21st Century
00:00:13 00:00:16 to say I didn't know about the problem.
00:00:17 00:00:20 The demands on the finite resources we have on the planet
00:00:20 00:00:24 are going to get greater and greater. Are we going to run into these bottlenecks?
00:00:25 00:00:28 How much water is being consumed in the manufacturing of a product?
00:00:28 00:00:33 How much energy is being consumed? And what is the shelf life of product?
00:00:34 00:00:37 What does it mean for people? What does it mean from a resource perspective?
00:00:37 00:00:40 What does it mean from, you know, the whole supply side?
00:00:41 00:00:44 We need a revolution in green consumption.
00:00:44 00:00:49 Because at the moment about 40% of food is lost in the supply chain.
00:00:50 00:00:53 If you don't take any action as a business against the effects of climate change
00:00:54 00:00:59 or food security issues, your profits by 2018 would be down by 47%.
00:01:00 00:01:02 The biggest barrier is current economic problems.
00:01:03 00:01:05 There is a cost to this and there is a benefit.
00:01:05 00:01:08 Public opinion is on the side we don't want the cost.
00:01:09 00:01:13 How can all of this create an environment in which business can be more sustainable
00:01:13 00:01:15 and can promote sustainable consumption.
00:01:16 00:01:22 There is a recognition from more people every single day that they have a voice.
00:01:22 00:01:26 I actually think there is a growing collective consciousness.
00:01:27 00:01:29 The key thing is that people working with us,
00:01:30 00:01:33 they have to share the vision, culture.
00:01:34 00:01:38 What is it that business can do with governments to be able to do even more.
00:01:39 00:01:42 In the short term we just think there is a lot that we can do
00:01:42 00:01:45 making the business or the items that they are currently buying
00:01:45 00:01:47 much more sustainable.
00:01:47 00:01:50 And a lot of the changes of happening are changes by young people.
00:01:50 00:01:54 We need to use that level of expectation to drive our policies.
00:01:54 00:02:00 Being green is not an option. it is a natural necessity.
00:02:01 00:02:02 How do you bring this to scale?
00:02:03 00:02:09 How is it that companies can work with one another in a collaborative way?
00:02:10 00:02:14 The transparency side is something that is absolutely key
00:02:14 00:02:18 to the way that companies are retracting with their consumers.
00:02:18 00:02:20 We brought in thus new technologies
00:02:20 00:02:27 once we use those new technologies then those are applied to the other retails as well.
00:02:27 00:02:30 So we want to be pioneer.
00:02:32 00:02:35 We are co-founders of the round table of sustainable palm oil.
00:02:35 00:02:39 I am very pleased with the commitment that the global consumer goods forum
00:02:39 00:02:45 has made to only sell sustainable palm oil by the year 2020.
00:02:45 00:02:49 Historically, you know demand has been driven, I want to own that.
00:02:50 00:02:55 Increasingly, it is becoming around I want the utility of what that product is.
00:02:57 00:03:03 Another interesting example would be that of the eReaders.
00:03:03 00:03:09 You produce once the reader and you can have thousands of books in that one eReader.
00:03:09 00:03:14 De-materializing a product that before was totally material.
00:03:16 00:03:18 Where else can this be applied? What can we learn from this?
00:03:18 00:03:21 How can this be applied to other systems that are similar?
00:03:22 00:03:28 If we are able to convince more and more companies to embrace this philosophy,
00:03:28 00:03:31 we will have a better world in which we can live.
00:03:31 00:03:33 We are working with governments of China and India
00:03:33 00:03:37 to be sure that the enormous demands that will come from these countries
00:03:37 00:03:41 will be supported by a government framework that requires sustainability.
00:03:42 00:03:47 It is a win-win scenario, you produce better products at a cheaper price
00:03:47 00:03:50 that people want to buy that do less damage to the environment.
00:03:50 00:03:53 The forum can facilitate aggregation of these efforts
00:03:53 00:03:58 and catalyze change at the broader scale and a larger scale through collaboration.
00:03:58 00:04:03 There has been an ongoing dialogue among the CEO's at Davos on sustainable consumption
00:04:03 00:04:06 and the good news is that we are no longer debating the if,
00:04:06 00:04:10 we know the needs and the benefits of embracing sustainability
00:04:11 00:04:13 and we know the dangers of ignoring it.
00:04:13 00:04:19 In that sense it is no longer an intellectual exercise, it is a matter of commitment.
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