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You also run a little business,
Virgin Bridal. |
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Talk to me for a minute about
how you thought about that industry, |
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because that's something
that anyone can understand. |
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It sells bridal stuff.
|
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00:00:16 |
Virgin Brides was a... you
know, is a one shop company |
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that we launched
awhile ago. |
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00:00:23 |
And, you know, the idea was
that people could come in |
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00:00:25 |
and they could get,
you know, all the... |
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various different bridal
goods under one roof. |
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00:00:33 |
And we could help sort out
the whole wedding experience. |
| 00:00:33 |
00:00:36 |
And, you know, so, I had
to sort of think, you know, |
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00:00:39 |
how can we put our
bridal shop on the map, |
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00:00:43 |
and ended up that morning having
my beard and mustache shaved off |
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00:00:46 |
and the lipstick put on,
and the bridal gear put on, |
| 00:00:47 |
00:00:48 |
and we did a
fashion show. |
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00:00:54 |
And I think it was perhaps one of the
best known pictures of yours truly |
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that went all
over the world. |
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00:01:02 |
And, you know, sort of, you know,
I think, hopefully made people smile. |
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And not grimace
too much. |
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But I think, if you're
gonna launch something, |
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if you can make people smile,
if you can get on the front page |
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of the newspapers and
you know, not sort of tucked |
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00:01:15 |
away in the newspaper.
-Sure. |
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00:01:17 |
That helps.
-It adds this whole level of magic. |
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00:01:20 |
There's sort of a cloud of magic that
surrounds so many of the Virgin businesses. |
| 00:01:21 |
00:01:23 |
Yeah, but anybody
can do that. |
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00:01:29 |
I mean, I think that, you
know, if you're in a small city, |
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you know, small town, you know,
in the country side, if you can, |
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00:01:34 |
you know, if you can
do something which is fun, |
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and which makes
people smile in the town, |
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00:01:41 |
and maybe can do some
good at the same time. |
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00:01:45 |
I mean, if you can have a
charitable aspect to it as well. |
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00:01:50 |
Then hopefully you'll get
the newspapers down. |
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00:01:52 |
And people will get to know about,
you know, what you're doing. |
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And hopefully you'll sell a few
more products, |
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and hopefully employ
a few more people, |
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and make a
few more dollars. |