Search robots/crawlers that "read" html pages are unable to "read" video context and content as such, videos (and their content) are missed by such search crawlers who can really only relate to text (both visible on the page hidden in the source html).

Captioning and subtitles do several things:

• Allow users watching the video in mute (including hearing impaired) to understand the video.
• Enable viewers to comprehend the video in their local language (subtitles-translations).
• Videos with subtitles (from our studies) have shown to increase the viewer engagement with the video (the viewer watches longer and more viewers watch to completion).
• The caption / subtitle text (and the significant keywords which are extracted from the captions/subtitles) can be used as hidden metadata within the page’s URL (source code) to enable these crawlers to “read” the page and index them with more information. More information and data for the crawlers to “read” will yield better and more relevant search results. The caption / subtitle text creates this new metadata content (in multiple languages as well for search queries in other languages).

SubPLY services are capable of:

• Providing users with better understanding of the video
• Support for the hearing-impaired
• Multi-lingual comprehension
• Increased viewer time at your site
• More metadata and keywords for better search results

SubPLY API is the means to get all this data from our services.